Photo: DPA

Young Germans driving spike in English-language book sales

Published: 23 Apr 09 17:21 CET
Online: http://www.thelocal.de/society/20090423-18829.html

More Germans than ever before are reaching for English-language books - too impatient to wait for the release of German translations and driven by a desire for authenticity.

According to a spokesperson from the German association for book dealers, the Börsenverein des Deutschen Buchhandels, the market for foreign-language fiction sales has doubled in the last five years – though it only makes up for three percent of total sales.

“The ability and readiness to read English-language books in the original is growing,“ Thomas Wilking, Editor in Chief of German book industry trade magazine Buchreport, told news agency DDP this week.

In 2003, “Harry Potter and the Order of the Phoenix,” by UK superstar author J.K. Rowling, was the first English-language book to the top bestseller list compiled by German newsmagazine Der Spiegel. The book’s sequels held the first-place spot on the list for even longer.

The most recent book to make the list is US author Stephenie Meyer’s latest addition to her “Twilight” vampire romance series, “Breaking Dawn,” Buchreport’s Wilking said. Aimed at young, female readers, the book’s English edition matched the number of translations sold in German – making it the bestselling English novel of the past year in Germany. Many customers often buy both versions of their books, he said.

This book’s target group – the young – are among the most likely to read English-language books, industry experts say.

“We have, without a doubt, seen an increase in English book sales in recent years,” Claudia Krömer, spokesperson for Berlin’s largest book store, Dussmann, told The Local on Thursday, adding that they carry almost 6,000 English titles.

These sales at the enormous downtown store are driven largely by young adults, students from the nearby Humboldt University, and people from all age groups who want to stay on top of current culture, such as prize-winning novels, books that new movies have been based upon, and new releases, she said.

“Young parents who speak English are also buying classic children’s books to prepare their children for English lessons,” Krömer said.

To accommodate the next generation of English book lovers, some German book stores like the Hugendubel chain are either creating new foreign book sections, or enlarging those that already exist.

They now have large foreign book sections in many of Germany’s largest cities – often cater to native English-speaking tourists and immigrants living in the country.

DDP/Kristen Allen (kristen.allen@thelocal.de)

What do you think? Leave your comment below.

Fark It! Digg This Facebook  Share everywhere
Send to a friend Printable version Twitter This

Your comments about this article:

18:32 April 24, 2009 by T Gonzaga
Beyond the reluctance to wait for German language translations, books in English are being bought in greater numbers because books in English appear to be more "current" on cutting-edge issues of concern to Germans.

Prime example of a vital issue:the tendency of most democracies to ignore medieval practices being carried out in their immigrant enclaves. The rising incidents of censorship, honor killings, child brides, denigration and/or disinheritance of women, theocracy etc.are being ignored in the name of political correctness or cultural sensitivity. The American novel "Up Dog Street" adresses this challenge in a South Florida enclave. There is no German equivalent on this vital challenge to the survival of our Western democracies.
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
For comment quoting and other advanced formatting features,
try posting via this article's discussion forum page instead.
Today's headlines
TRAGEDY IN DUISBURG
Photo: DPA

Own party now turns on Duisburg mayor

Embattled Duisburg Mayor Adolf Sauerland faced demands to resign from his own conservative party on Friday over the Love Parade tragedy that left 21 people dead. READ »

Photo: DPA

Germany wins double-gold at European championships

Germany scored double-gold Thursday night at the European Athletics Championships in Barcelona, taking first place in both the women’s 100 metres sprint and the javelin throw. READ »

Photo: DPA

Skilled migrants urgently needed, says minister

With Germany industry facing a looming skills shortage, Economy Minister Rainer Brüderle revealed on Friday he was planning a major recruitment drive to attract skilled migrants. READ (2 COMMENTS) »

Photo: DPA

Behemoth wine barrel to be tapped after 400 years

The world’s oldest giant wine barrel, held in a Saxony-Anhalt hunting mansion, has been refilled for the first time in its 400-year history and will be filling glasses at a festival beginning on Friday. READ (1 COMMENT) »

Photo: DPA

Elderly woman robbed by fake relative after weekend reunion

Police are searching for a woman who robbed a retiree after she claimed to be a relative and spent the weekend at her home along with a child and dog, police said on Thursday. READ »

Mothers with their children at the employment centre. Photo: DPA

Single-parent families on the rise in Germany

The number of single-parent families in Germany has risen over the past decade, with nearly one in five mothers and fathers now raising their children on their own, a national “microcensus” revealed Thursday. READ (3 COMMENTS) »

Photo: DPA

Weatherman Kachelmann released from jail

Four months after he was arrested for allegedly raping his girlfriend, weatherman Jörg Kachelmann was released from custody on Thursday. READ (3 COMMENTS) »

Photo: DPA

Home offices should be tax-deductible, court rules

Teachers, professors and other people who keep a second office at home are in for a windfall after a court ruled Thursday that tax deductions on home offices should be expanded. READ (2 COMMENTS) »

More Society
Highlights
Photo: El Pais
GALLERY »
Remembering the Love Parade victims: They came from across Germany and as far as Australia, Bosnia and China. Fourteen young Germans and seven foreigners died in the hellish crush at the Love Parade in Duisburg on July 24.
Photo:Warner Bros.
LIFESTYLE »
The Local's English-language movie listings for Germany
Photo: DPA
SPONSORED ARTICLE
Beyond Oktoberfest: A guide to German beer and wine festivals

See all ads | Join the Marketplace

Jobs in Germany, in English

799 jobs available
469 new jobs this week
6 new jobs today

ALL JOBS »

Latest news from The Local in Sweden
Blog
Essentials

Dating
Looking for your own blonde bombshell? Or is the strong, silent type more your style? Find a German sweetheart here.

Weather
"After clouds comes clear weather," say the Germans. But what about after that? Find out in The Local's weather section.

Blog
German stuff that's distracting us today.

Noticeboard
Whether you want to buy, sell, hire, announce or promote something, here's the place to do it - completely free of charge.

Discuss
Debate the news, ask for advice, make friends - or just let off steam.

Search News


Register

Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss

REGISTER FOR FREE »

News from the Goethe-Institut
News from Young Germany
News from DeutschlandOnline
Toytown Germany
Germany's English-speaking crowd
Sales managers - country wide
The Local is seeking talented and experienced media sales professionals for our online advertising sales in Germany
FULL JOB DETAILS
Flat rate internet + free calls to USA, UK, Canada and more
Surf‘n’Talk service from TKS offers a powerful combination of high-speed Internet connectivity along with an around-the-clock flat for calls to your “home country”. Find out more at the TKS website.
INFO > www.tkscable.com
JOB: Sales position @ Globe Business College Munich
GBCM is currently seeking an experienced sales person to work in the area of student recruitment in Germany and internationally
FULL JOB DETAILS
JOB: Customer Service Agent - Munich
Mr Lodge GmbH, Germany's biggest agency for furnished apartments, is looking for an English native speaker
FULL JOB DETAILS

The Local Europe GmbH
Linienstrasse 214
10119 Berlin
Germany