Photo: DPA

Young Germans driving spike in English-language book sales

Published: 23 Apr 09 17:21 CET
Online: http://www.thelocal.de/society/20090423-18829.html

More Germans than ever before are reaching for English-language books - too impatient to wait for the release of German translations and driven by a desire for authenticity.

According to a spokesperson from the German association for book dealers, the Börsenverein des Deutschen Buchhandels, the market for foreign-language fiction sales has doubled in the last five years – though it only makes up for three percent of total sales.

“The ability and readiness to read English-language books in the original is growing,“ Thomas Wilking, Editor in Chief of German book industry trade magazine Buchreport, told news agency DDP this week.

In 2003, “Harry Potter and the Order of the Phoenix,” by UK superstar author J.K. Rowling, was the first English-language book to the top bestseller list compiled by German newsmagazine Der Spiegel. The book’s sequels held the first-place spot on the list for even longer.

The most recent book to make the list is US author Stephenie Meyer’s latest addition to her “Twilight” vampire romance series, “Breaking Dawn,” Buchreport’s Wilking said. Aimed at young, female readers, the book’s English edition matched the number of translations sold in German – making it the bestselling English novel of the past year in Germany. Many customers often buy both versions of their books, he said.

This book’s target group – the young – are among the most likely to read English-language books, industry experts say.

“We have, without a doubt, seen an increase in English book sales in recent years,” Claudia Krömer, spokesperson for Berlin’s largest book store, Dussmann, told The Local on Thursday, adding that they carry almost 6,000 English titles.

These sales at the enormous downtown store are driven largely by young adults, students from the nearby Humboldt University, and people from all age groups who want to stay on top of current culture, such as prize-winning novels, books that new movies have been based upon, and new releases, she said.

“Young parents who speak English are also buying classic children’s books to prepare their children for English lessons,” Krömer said.

To accommodate the next generation of English book lovers, some German book stores like the Hugendubel chain are either creating new foreign book sections, or enlarging those that already exist.

They now have large foreign book sections in many of Germany’s largest cities – often cater to native English-speaking tourists and immigrants living in the country.

DDP/Kristen Allen (kristen.allen@thelocal.de)

What do you think? Leave your comment below.

Fark It! Digg This  Share everywhere
Send to a friend Printable version Twitter This

Your comments about this article:

18:32 April 24, 2009 by T Gonzaga
Beyond the reluctance to wait for German language translations, books in English are being bought in greater numbers because books in English appear to be more "current" on cutting-edge issues of concern to Germans.

Prime example of a vital issue:the tendency of most democracies to ignore medieval practices being carried out in their immigrant enclaves. The rising incidents of censorship, honor killings, child brides, denigration and/or disinheritance of women, theocracy etc.are being ignored in the name of political correctness or cultural sensitivity. The American novel "Up Dog Street" adresses this challenge in a South Florida enclave. There is no German equivalent on this vital challenge to the survival of our Western democracies.
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
For comment quoting and other advanced formatting features,
try posting via this article's discussion forum page instead.
Today's headlines
Photo: DPA

Sarrazin sparks calls for new integration debate

With President Christian Wulff expected to announce soon the dismissal of central banker Thilo Sarrazin over inflammatory race and immigration comments, leading politicians called on Friday for a renewed integration debate. READ (4 COMMENTS) »

The ordination in Leipzig. Photo: DPA

New rabbis signal Jewish renaissance in Germany

Judaism is making a comeback in Germany 65 years after the Holocaust, thanks largely to immigration from the former Soviet Union, as shown by this week’s ordination of two rabbis in the eastern city of Leipzig. READ »

Nicholas Berggruen (left) with von der Leyen and Görg. Photo: DPA

Deal to keep Karstadt alive moves closer

The prospects for 25,000 employees at the beleaguered department store chain Karstadt are looking brighter after it emerged Thursday night that negotiators were close to striking a deal on reduced rent on the chain’s properties. READ »

Photo: DPA

Germany faces big expectations in Euro 2012 qualifier

Germany faces Belgium on Friday with coach Joachim Löw expecting three points from his team's opening Euro 2012 qualifier as the Germans look to build on their momentum from the World Cup. READ »

Photo: DPA

'Generation porno' more chaste than debased

Teens today may not be growing up too quickly after all. A new study on German youth sexuality revealed on Thursday that boys and girls are waiting longer to have sex and then having less of it than they were just five years ago. READ (2 COMMENTS) »

Photo: DPA

Court rules sacking man for charging e-scooter unlawful

The state of North Rhine-Westphalia’s labour court ruled on Thursday that a company had acted unlawfully when it fired an employee of 19-years for using less than two cents worth of electricity to charge up his scooter. READ (7 COMMENTS) »

Photo: Samsung

Samsung unveils wannabe iPad killer

Samsung on Thursday unveiled a gadget at the IFA electronics trade fair in Berlin that it hopes will eventually rival Apple's highly successful iPad tablet PC. READ »

Photo: DPA

Vegetarian activists dupe media with 'cannibal eatery' hoax

Vegetarian activists exposed their hoax on the German media on Thursday, revealing a new Berlin restaurant supposedly looking for human 'donors' was a public relations stunt to highlight the human cost of eating meat. READ (13 COMMENTS) »

More Society
Highlights
Photo: Frankfurt's Rheingau wine festival
LIFESTYLE »
What's on in Germany: September 2 - 8
Photo: Universal Pictures
LIFESTYLE »
The Local's English-language movie listings for Germany
Photo: DPA
OPINION »
Inflammatory comments on Muslims and race by Bundesbank board member Thilo Sarrazin have caused widespread outrage. The Local’s media roundup explores the repercussions.
Photo: DPA
OPINION »
The atomic energy industry is pushing to delay Germany’s phase-out of nuclear power. But Marcus Gatzke from ZEIT ONLINE warns doing so could hurt the country’s switch to renewable energy – and consumers’ pocketbooks.
Photo: DPA
SPONSORED ARTICLE
Beyond Oktoberfest: A guide to German beer and wine festivals

See all ads | Join the Marketplace

Jobs in Germany, in English

746 jobs available
450 new jobs this week
72 new jobs today

ALL JOBS »

Latest news from The Local in Sweden
Blog
Essentials

Dating
Looking for your own blonde bombshell? Or is the strong, silent type more your style? Find a German sweetheart here.

Weather
"After clouds comes clear weather," say the Germans. But what about after that? Find out in The Local's weather section.

Blog
German stuff that's distracting us today.

Noticeboard
Whether you want to buy, sell, hire, announce or promote something, here's the place to do it - completely free of charge.

Discuss
Debate the news, ask for advice, make friends - or just let off steam.

Search News


Register

Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss

REGISTER FOR FREE »

News from the Goethe-Institut
News from Young Germany
News from DeutschlandOnline
Toytown Germany
Germany's English-speaking crowd
Flat rate internet + free calls to USA, UK, Canada and more
Surf‘n’Talk service from TKS offers a powerful combination of high-speed Internet connectivity along with an around-the-clock flat for calls to your “home country”. Find out more at the TKS website.
INFO > www.tkscable.com

The Local Europe GmbH
Schwedter Strasse 227
10435 Berlin
Germany