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Foreigner quota to fix 'too German' Daimler
Published: 4 Mar 13 11:03 CET | Print version
Updated: 4 Mar 13 12:42 CET
Online: http://www.thelocal.de/national/20130304-48313.html
Daimler, the German auto-giant behind luxury car brand Mercedes, has decided that its management personnel is just too German. The firm has vowed to fill half of its top jobs with international applicants.
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The carmaker currently employs around 270,000 people in more than 50 factories across four continents. Around 100,000 of its workers are based outside Germany.
"Daimler is a global company, and the big growth is currently happening in the USA, China, or other countries in East Asia," said Porth. "We need more leaders from those regions."
To meet that goal, the company is effectively bringing in a "foreigner quota" for all future appointments. "We have re-assessed our recruitment programme CAReer, and within its framework we will prepare between 300 and 500 young newcomers for managerial functions per year."
The goal is for 35 percent of these new recruits to be women, and for 50 percent to be non-German. "The company is to become more international in management," said Porth. "In the past, we have not always been optimal in that department."
Daimler boss Dieter Zetsche has said he wants Mercedes to overtake BMW and Audi as the world's leading luxury carmaker by 2020.
The Local/bk
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NewsID: 48313
URL: http://www.thelocal.de/48313/#comments
Username: grazhdanin
Comment: BMA?
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It should be followed by every German company who think of herself as International but in fact are not, because all of their employes are locals.
Good for Daimler, it seems that they are putting their money where their mouth is and investing in DIVERSITY. Too many of the so called german "internationale Unternehmen" are behind in this area, providing lip service for screening and hiring all kinds of people.
Companies will only wake up once they realize they are stubbornly losing money by staying regional.
not bad for a bunch of parochial tinkerers. Forget for one moment the technical innovation and craftsmanship of goods created in Germany, german products have that ,je ne sais quoi' which derives from simply being german. Requiring a mother tongue speaker is another facet of getting something just right.
If it 'aint broke dont fix it.
I agree with Daimler that brining in some new and fresh ideas, management and marketing techniques is good for the global business climate.
Germany management is pyramid style, all things start at the top and trickle down to lower management, sometimes it is a good idea to reach down and select a person from lower management and move this person to the top.
The management class in German corporations or commercials as they are known come from internally qualified apprenticeship staff that had gone to the middle ranking schools high schools, and not completed even their Abi- final school certificate.
Every other corporation in the world has MBA graduates from their homes elite Universities running their corporations, Germany has the calibre of staff that we would have back home as plumbers, hairstylists running there biggest corporations, it is a joke.
Basically larger German corporations are employing home town idiots, the Homer Simpson types who just show up looking for a job, they are the ones that will have to face the real pressure from international elite qualified staff. This is not a politically correct move but rather, a pragmatic move to bring in high calibre qualified elite staff. I am betting that they will keep their internal areas of expertise, and Germany as a centre of excellence for Engineering, but drop the dead weight German commercial and administration staff.