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July 30, 2010
Schönefeld airport to get new name for re-opening
Published: 23 Aug 09 11:55 CET
Online: http://www.thelocal.de/national/20090823-21439.html
Berlin’s Schönefeld airport will get a new name when current extension work is completed, but the city remains uncertain over what it will be.
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A design agency has already been commissioned to develop an image for the airport, which will be the third-largest in Germany, and the name of former Chancellor Willy Brandt is among those being considered.
“It must be a name that has an international image, and yet also meets a broad consensus in the region,” Berlin’s state economy senator Harald Wolf said.
Advertising expert Volker Nickel said that the name BBI has "absolutely no charm" and should not be considered as a permanent moniker.
He said the eventual name will have to be internationally understood. “Japanese and Chinese people will have to be able make something of it,” he added.
The name Schönefeld – which is the small town near the airport, just outside the Berlin city limits in the state of Brandenburg – will not be considered due to the umlaut which makes it difficult for non-Germans to spell and pronounce.
And calling the airport simply Berlin would also probably be controversial as it is actually in Brandenburg.
The decision will be made by a supervisory council which will include representatives of the federal government as well as those of Berlin and Brandenburg states. Names other than Willy Brandt being discussed include Marlene Dietrich and Albert Einstein.
After opening in its bigger form, the airport will become Berlin's only air traffic hub. The historic Tempelhof airport has already been closed, and Tegel airport is due to be phased out when the new airport debuts.
DPA/The Local (news@thelocal.de)
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Your comments about this article:
en devour and just keep it Berlin-Brandenburg International. The name is already
associated with the new airport and has a name that is catch'y..
Maybe the name of a famous aviator ?
Richthofen International ? Immelmann International ?
Lilienthal would propably be too complex to speak out for many people. So he is out.
Job Center Int'l or Harz IV Planes.
That would reflect the character of Berlin more.
Maybe the name of a famous aviator ?
Never knew that !
@ murphaph
Its Messerschmitt not Messerschmidt ;-)
Or why not just cut all the long winded Berlin-Brandenburg-International crap and call it "Berlin Airport".
"Fasten your seatbelts, please ladies and gentlemen, we're about to land in Michael Jackson..."
Or why not just cut all the long winded Berlin-Brandenburg-International crap and call it "Berlin Airport".
see any film or TV title, they could then call it Berlin Airport "Alfred Einstein"
AND in keeping with the European ideal they could swap the name every 6 months/ 1 year,
see EU president, and honour as many people as they see fit.
Win/win there.
EMB - (Embarkadero) Embarkadero, United States
EMD - (Emerald) Emerald, Australia
But seriously, the guy _was_ in charity bigtime after the war, and turned into a conscientious pacifist too, so why not?
[URL="http://www.berlin-airport.de/DE/Presse/Mediathek/Videoarchiv/BBITerminal/index.html">Here is an excellently animated video of the future main terminal[/URL]
Several years ago Hamburg Fühlsbuttel invited tenders for a new airport name as apparently all these touries were getting in taxis and couldn't pronounce Fühlsbuttel. Except no-one ever did that, they all said Flughafen or Airport. So after an 'Ausschreibung' costing several million teuros they decided on, drumroll, Hamburg Airport. Brilliant!
-- Ann
http://www.youtube.com/watch?v=qaXvFT_UyI8