May 21, 2012
Published: 28 Jul 10 13:51 CET
Online: http://www.thelocal.de/money/20100728-28799.html
Britain has banned a “misleading” BMW advertisement that claimed the German firm’s new electric car offered “100 percent joy, zero percent emissions,” the nation’s advertising watchdog announced Wednesday.
The Local (news@thelocal.de)
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Your comments about this article:
The question is, what the the definition of the word "use", are you using the car when it is being charged. The ad does say, zero emissions when being used. Most people except hard core save the gay whale types would surmise the use is when it is being driven. Seems like the ASA is another organisation that is taking every meaning to the extreme.
My wife uses the same logic: it didn't cost anything because I put it on the credit card!
Though, in this case the emissions have already been spent before you drive, it is still true that your driving costs emissions somewhen.
Of course, most people know this just as they know that "Free Lunch Today!" almost certainly isn't. The question is whether you should be allowed to claim things that are misleading in advertisments just because "most people know".
Would this EVER happen in Germany with your obsession with VW...BMW etc profits? After all, autos were Hitler's gift to post war Germany - like the insane speeds on autobhanen.
Emissions are JUST A FRACTION of the environmental cost of the car you buy - to begin with, ask what it's made of... how 'expensive' was its construction in ecological terms.
Cars are socially divisive, wasteful - and fundamentally stupid. One driver moving around a volume of air.
Electric cars are just a way of selling you a 'new car' - a process your profit hungry manufacturers desperately want you to do - at whatever cost.
So how do YOU get around?