May 21, 2012
Published: 28 Jul 10 13:51 CET
Online: http://www.thelocal.de/money/20100728-28799.html
Britain has banned a “misleading” BMW advertisement that claimed the German firm’s new electric car offered “100 percent joy, zero percent emissions,” the nation’s advertising watchdog announced Wednesday.
The Local (news@thelocal.de)
What do you think? Leave your comment below.
As Greece prepared itself for new parliamentary elections, the sense of crisis was exacerbated by confusion over whether German Chancellor Angela Merkel had suggested a Greek referendum on keeping the euro. READ (12 COMMENTS) »
Some 800,000 metalworkers in the south-western German state of Baden-Württemberg won a 4.3 percent pay rise after marathon negotiations, their union IG Metall said on Saturday. READ (1 COMMENT) »
The eurozone could absorb a Greek exit from the bloc, although it would prove extremely costly, a top member of German Chancellor Angela Merkel's junior coalition partners said on Friday. READ (7 COMMENTS) »
The leaders of Germany, France, Britain, Italy and senior EU officials agreed Thursday that both budget consolidation and growth are necessary to tackle the eurozone crisis, Berlin said. READ (1 COMMENT) »
Fleeing rising unemployment, people from Greece and Spain poured into Germany last year, fuelling the highest rise in immigration for 16 years, data released by the Federal Statistics Office on Wednesday showed. READ (10 COMMENTS) »
Self-employed workers in Germany are mounting an offensive against a proposed law that would force them to pay at least €350 per month into the public pension system. READ (4 COMMENTS) »
German investor confidence fell sharply in May, following five straight months of increase data showed Tuesday, while a poll of Financial analysts showed growing concern about the eurozone debt crisis. READ (2 COMMENTS) »
Germany has avoided recession despite the resurgent eurozone debt crisis, official data showed on Tuesday, confirming the resilience of Europe's top economy to the surrounding turmoil. READ (9 COMMENTS) »
Rumours that Apple was preparing to buy a German television manufacturer pushed its share price up by more than 20 percent on Monday – even though the only thing the company said was that the idea was mistaken. READ »
Eurostar is to extend its high speed rail service to link Frankfurt and Cologne via the Channel Tunnel to London within the next five years, according to a British newspaper report on Monday. READ (8 COMMENTS) »
See all ads | Join the Marketplace
1094 jobs available
770 new jobs this week
105 new jobs today
Your comments about this article:
The question is, what the the definition of the word "use", are you using the car when it is being charged. The ad does say, zero emissions when being used. Most people except hard core save the gay whale types would surmise the use is when it is being driven. Seems like the ASA is another organisation that is taking every meaning to the extreme.
My wife uses the same logic: it didn't cost anything because I put it on the credit card!
Though, in this case the emissions have already been spent before you drive, it is still true that your driving costs emissions somewhen.
Of course, most people know this just as they know that "Free Lunch Today!" almost certainly isn't. The question is whether you should be allowed to claim things that are misleading in advertisments just because "most people know".
Would this EVER happen in Germany with your obsession with VW...BMW etc profits? After all, autos were Hitler's gift to post war Germany - like the insane speeds on autobhanen.
Emissions are JUST A FRACTION of the environmental cost of the car you buy - to begin with, ask what it's made of... how 'expensive' was its construction in ecological terms.
Cars are socially divisive, wasteful - and fundamentally stupid. One driver moving around a volume of air.
Electric cars are just a way of selling you a 'new car' - a process your profit hungry manufacturers desperately want you to do - at whatever cost.
So how do YOU get around?