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Deutsche Post to offer cheaper 'hybrid mail' service this spring

Published: 15 Jan 10 11:36 CET
Online: http://www.thelocal.de/money/20100115-24597.html

Germany's national postal service Deutsche Post has finalised the details of its new “hybrid mail” service. The combination of e-mail with traditional "snail mail" will be €0.09 cheaper per letter, the company said on Friday.

Customers will be able to send a letter online and Deutsche Post will print and deliver it at the office nearest to its destination. While normal letters cost €0.55, hybrid letters will be just €0.46 because they are cheaper to deliver.

Pending price approval by the federal regulators, the service will be available in early spring.

Deutsche Post has so far tailored the service to suit the mass mailings of government administrative offices, insurance companies and banks since they would benefit from the savings.

It is the first step in the postal service’s goal of providing enhanced online services, included data-protected letter delivery, set to launch this summer.

DPA/The Local (news@thelocal.de)

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Your comments about this article:

15:57 January 15, 2010 by berlinski
For the few people I send an actual letter to rather than an email, I think I wouldn't be bothered with this service. In fact, in Germany where flat-rate telephoning is now common, why would I even need to consider this? Surely it is mainly banks and large business that benefit from this and probably spammers also.
20:38 January 15, 2010 by Cincinnatus
A very clever idea. The only problem is that it was tried in the U.S. more than three years ago, and it never caught on among first class mail customers. On the other hand, it may be very popular among bulk mailers, who can save themselves a lot of money. How ironic, taxpayers bearing the extra cost of sending themselves JUNK MAIL. Delightful.
23:17 January 16, 2010 by munmun
Nothing new..Indian Postal Service has this service already since 2004 http://www.indiapost.gov.in/ -> epost

In a mass market economy as India with high internet traffic and 1,55,000 Post Offices, I have not heard it to be hugely sucessful in the last six years....let there be some German innovation to it this spring !
22:11 January 20, 2010 by wood artist
jmjdk, the point is that maybe you don't have to drive two trucks!

wa
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