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February 7, 2012
McDonald's to turn logo green in Germany for environment
Published: 23 Nov 09 11:04 CET
Online: http://www.thelocal.de/money/20091123-23457.html
McDonald's in Germany has decided to colour it its famous logo sporting the golden arches green out of respect for the environment, a senior executive said on Monday.
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The change will be made on all new and refitted restaurants "out of respect for the environment," Beeck told the Financial Times Deutschland.
The instantly recognisable logo is the world's sixth most valuable brand, according to a 2009 report by Interbrand consultancy, behind only Coca-cola, IBM, Microsoft, General Electric and Nokia.
A study earlier this month showed that McDonald's was the most popular brand for Germans between the ages of 12 and 18.
McDonald's has in the past come under fire from environmental groups on several fronts, including its use of packaging and deforestation.
However, environmental campaigners Greenpeace have also praised the company for efforts to be more environmentally friendly, including introducing refrigerators without harmful chlorofluorocarbons.
AFP/The Local (news@thelocal.de)
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Your comments about this article:
McDonalds is greatest example of a physical manifestation of 'liberty' that I can think of, that the Germans have. Good on you McDonalds, truly. For your efforts at generating more revenue. As much as I hate you and what you stand for, I have enormous respect for your work ethic and work effort and the success you have You in a capitalist system. It just goes to show, you have to know the difference between your 'job' and your 'business.' /salute