Berlin, we are led to believe, is spellbound by the arrival of Hollywood glamour in the form of Brad Pitt and Angelina Jolie. The couple are enjoying an extended stay in the capital while Pitt films a new Quentin Tarantino movie, Inglorious Bastards, which is set in the Second World War.
If you’re desperate to get a glimpse of movie royalty, the International Herald Tribune has put together a little guide to the Pitts’ new ‘hood, Wannsee. Apparently, the couple’s new 30,000-square-foot home has 20 rooms, but there’s much more to do there than just gawping at celebrity homes. Read the article here.
Never mind the museums, restaurants, concerts, bars and clubs – what every capital city needs is a slogan.
Berlin has brought in the branding experts, reports the IHT. And for the small fee of €10 million, they have come up with the following:
Nice. According to Carola Bluhm, head of the Left Party’s parliamentary group in the city council, “the ‘Be Berlin’ campaign is designed to create associations with the city’s lively present rather than the dark, if fascinating, role it played in the 20th century”.
But the tourists are not impressed.
“I don’t want to be Berlin. I wanted to come here to see the galleries,” said Victoria Gilardi, an American tourist. “And why do they need a slogan anyway? It makes the place seem a little desperate.”
Tell that to Stockholm, the Capital of Scandinavia.
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