• Germany's news in English
 
app_header_v3

Flood of goals hit firms' World Cup giveaways

Felix Reimer · 10 Jul 2014, 12:59

Published: 10 Jul 2014 12:59 GMT+02:00

Bars had to give away hundreds of litres of free beer and bakeries were left without buns after customers took full advantage of their goal-related offers.

Büsch Bakery, a chain in North Rhine-Westphalia, offered its customers a free bun for every German goal throughout the World Cup. It was a risk-free affair until the goal fest against Brazil in the semi-final on Tuesday night.

"I don't have exact numbers yet but we gave away hundreds of thousands of buns," manager Dirk Jonack told The Local on Thursday.

"We had nothing left," he added. Many customers had to put up with vouchers because there was simply no stock left.

Asked whether he secretly hoped a potential German victory in the final would be a little closer, the football fan in Jonack took over.

"Not really. A big victory over Argentina would be wonderful," he said.

Free beer

When Schraders Bar in Berlin promised its customers "rivers of free shots" for every goal before the game on Tuesday night, its owners did not expect that more than 1,000 glasses would be handed out during the game.

"We had to mix more," manager Christian Wojtek told Berlin's Tagesspiegel newspaper.

In what could be a good omen, the bar will make the same offer for Germany's final against Argentina on Sunday.

A restaurant in Hamburg is looking forward to Sunday night, too, but has not said whether it would offer fans the same deal it did on Tuesday.

For every German goal, the up to 1,500 guests of Landhaus Walter in Hamburg's Stadtpark were promised 50 litres of beer.

At the end of the night, 350 litres of beer had been given out, the Hamburger Morgenpost reported.

Good vibes                                    

A store for erotic toys in Berlin, meanwhile, limited its World Cup discount on a vibrator. Customers of the Fun Factory on Oranienburger Straße were told they would get ten percent off per goal but not more than 50 percent in total.

Ringk garden centre in Brakel probably wished it had made a similar move. Customers there got 70 percent off all products - ten percent for every goal.

The resulting stampede of garden enthusiasts brought traffic to a halt in the North Rhine-Westphalia town of 23,000, reported Westfalen-Blatt.

"It was very stressful but our customers were of course happy," an employee told The Local on Thursday.

She said no decision had been made yet on whether the offer would be repeated for the final on Sunday.

PHOTO GALLERY: Germany celebrates Brazil thrashing

Brewery "Dampe" in Essen promised its 300 guests shots for every German goal.

"At some point my co-workers just put the boxes on the bar and told our guests: Help yourself," employee Karin Flemming told Der Westen newspaper.

And online health food retailer Schneekoppe, was forced to apologize to customers. Its servers were unable to cope when customers wanted to make the most of Schneekoppe's 60 percent discount – ten percent per goal capped at 60 percent.

"Due to the great popularity of our World Cup offer, technical difficulties may occur," a note on the website said.

'I got screwed'

But while most businesses took Tuesday's result and its consequences in their stride, a fashion store owner in the Hessian town of Groß-Gerau was audibly annoyed when they spoke to The Local.

Tabloid newspaper Bild reported the store had advertised the same ten-percent offer but limited it in retrospect to 50 percent on the morning after the game.

Owner Christine Gärtner disputed that version on the phone with The Local. "Bild completely screwed me," she said. When asked for her account, Gärtner demurred.

"I absolutely don't want to say anything more about this topic," she said, sounding like she could not wait for the World Cup to be over.

Story continues below…

SEE ALSO: Note to fans - don't sing, don't paint your face

For more news from Germany, join us on Facebook and Twitter.

Felix Reimer (news@thelocal.de)

Your comments about this article

Today's headlines
Germany says 'won't let anyone take Europe from us'
Steinmeier called the European Union “a successful project of peace and stability”. Photo: DPA

German Foreign Minister Frank-Walter Steinmeier said on Saturday that the EU would weather the shock of the British vote to leave the union as he convened crisis talks.

Brexit vote
Brexit will turn Berlin into 'Europe’s startup capital'
A sign in Berlin's tech giant and startup-building company Rocket Internet. Photo: DPA.

London is currently thought of as the main hub for startups in Europe, but that will all turn around when the UK leaves the EU, tech industry experts say.

Brexit vote - Analysis
'Germany needs to make UK come to its senses'
British Leave campaigners celebrate Brexit result. Photo: DPA

Britain leaving the EU means trouble ahead for Germany - and its hardest task will be convincing the Brits to drop a self-defeating ideology, a leading foreign policy expert told The Local.

How to get German citizenship (or just stay forever)
Photo: DPA.

Considering a change of passport after the UK's vote to ditch the EU? Here’s how to do it.

Germany makes fracking verboten
A sign in North Rhine-Westphalia. Photo: DPA.

German lawmakers approved a law that essentially bans fracking, ending years of dispute over the controversial technology to release oil and gas locked deep underground.

Brexit vote
German far right 'cries for joy' after UK votes to leave EU
Left to right: AfD's Beatrix von Storch and Frauke Petry. Photo: DPA

The far-right AfD party called for a "new Europe" and the resignation of the EU's top two politicians in the wake of the Brexit vote.

Brexit vote
Merkel: Brexit has cut into European unity
Angela Merkel at a press conference after the Brexit vote on Friday. Photo: DPA.

Chancellor Angela Merkel said on Friday that the UK's decision to leave the EU has created a "cut in Europe" and the project of European unity.

Couple copulating on bridge shut down Autobahn
Kaiserlei Bridge in Frankfurt. Photo: Dontworry / Wikimedia Commons.

It was a highly unusual choice of location for a romantic rendezvous, police in Frankfurt point out.

Brexit vote
Germany: Brexit vote is a 'sad day for Europe'
A British flag along with other flags of European Union member countries flies in front of the European Council building in Strasbourg, France. Photo: EPA.

Top German leaders declared that it was a "sad day for Europe" after British voters opted to leave the European Union.

Viernheim hostage-taker wasn't carrying lethal weapon
A police officer stands guard in front of the cinema in Viernheim. Photo: DPA

The 19-year-old German man who took over a dozen people hostage in a cinema in western Germany on Thursday was carrying replica weapons, prosecutors have confirmed.

Sponsored Article
Why you should attend an international job fair
Features
How two gay dads cut through German red tape to start a family
Sponsored Article
Education abroad: How to find an international school
Features
Six odd things Germans do in the summer
Travel
These 10 little-known German towns are a must see
Sponsored Article
US expats: Taxes are due June 15th
National
Five things to know about guns in Germany
Sponsored Article
Avoid hidden fees when sending money overseas
Gallery
7 photos which show the aftermath of Bavaria's Autobahn bridge collapse
Culture
10 things you need to know before attending a German wedding
National
Eight weird habits you'll pick up living in Germany
Sponsored Article
Health insurance for expats in Germany: a quick guide
Lifestyle
Six reasons 'super-cool' Berlin isn't all it's cracked up to be
Society
Only one country likes getting naked on the beach more than Germany
Lifestyle
23 ridiculously fascinating things you never knew about Berlin
Culture
8 German words that perfectly sum up your 20s
Sport
How to sound like an expert on German football this summer
Lifestyle
Can't make it past the door at Berlin's most famous club? Help is at hand
Business & Money
Why Frankfurt could steal London's crown as Europe's finance capital
Features
6 surprising things I learned about Germany while editing The Local
Culture
Five sure-fire ways to impress Germans with your manners
Features
6 reasons Germany's summer is unbeatable for thrill-seekers
National
The future belongs to these 10 German regions
Society
How pictures of footballers on chocolates made Pegida really mad
Health
New father's tragic herpes warning touches 1000s online
National
Bayer's Monsanto takeover would be 'diabolical': environmentalists
7,900
jobs available
Toytown Germany
Germany's English-speaking crowd