• Germany edition
 
Bitter bakers scoff at half-baked bread idea
Photo: DPA

Bitter bakers scoff at half-baked bread idea

Published: 13 Jun 2013 07:20 GMT+02:00
Updated: 13 Jun 2013 07:20 GMT+02:00

At the centre of the dispute are changing shopping habits: more and more consumers getting their 'freshly baked' morning Brötchen not from their local bakery but from the supermarket, from discount shops, or even petrol stations.

Growing numbers of shops are now baking ready-made dough on site to tempt shoppers with the smell of warm bread. But, say the bitter bakers, this heating up process is not 'baking' and it would be false advertising to say it was.

“Where bread rolls are just warmed up and not baked, it should be named as such,” demanded the Conusmer Association in Hamburg recently - without naming any specific offending supermarket chains.

There are now 15,000 such Backstations - small ovens where ready-made dough can be cooked on site, said the German Association of Wholesale Bakeries – whose members deliver the pre-made dough to shops.

In the next three years a further 10,000 expected to pop up all over the country, said the association, with Edeka and daughter discount chain Netto announcing in May they will put Backstations in one quarter of their stores.

In the face of this growing trend and changing eating habits, where the traditional German main meal at lunchtime is being pushed back to the evening, bakeries are having to diversify and offer more filled rolls and lunchtime snacks for workers.

Abendbrot is being replaced by dinner. There's a trend of eating a warm meal in the evening,” said Amin Werner, manager director of the Central Association of German Federation of Bakeries.

“More and more regional specialties are being offered,” said Werner, who expects the association's current bread register of 3,000 kinds could rise to several tens of thousands of different sorts of bread and rolls if all regional bakeries added theirs.

The main selling point for bakers, said Werner, is that they can boast that the entire bread-making process is done on site.

“One difference is that bakers take on the whole baking process, from preparing the dough to the proving process, to baking it in the oven,” said Werner.

Werner's association has gone as far as to take discount supermarket Aldi to court to challenge its advertising “baked bread and rolls fresh from the oven” as misleading.

In a still ongoing legal battle, Aldi has contended that the in-store Backstation ovens did indeed 'bake' the bread.

DPA/The Local/jlb

The Local (news@thelocal.de)

Your comments about this article

Today's headlines
Berlin slams Italy Nazi claims court ruling
Italy's National Partisans' Association welcomed the court decision. Photo: DPA

Berlin slams Italy Nazi claims court ruling

Italy's constitutional court has ruled that victims of Nazi-era war crimes can sue Germany in Italian courts, rejecting a UN ruling and provoking a strong reaction from Berlin on Friday. READ  

Expats reveal another side of Berlin Wall
Photo: Paul Sullivan

Expats reveal another side of Berlin Wall

Two expats who walked the Mauerweg - the 160-kilometre trail that runs the length of the former Berlin Wall - have written a book about forgotten aspects of its past and present. READ  

Karstadt closes six stores to stay afloat
Photo: DPA

Karstadt closes six stores to stay afloat

Germany's biggest department store chain Karstadt will close at least six stores, putting around 2,000 jobs at risk, in a drastic bid by its new boss to return it to profit. READ  

Quiz
How well do you know Germany?
Photos: DPA/Shutterstock

How well do you know Germany?

Do you know your Saxony facts from your Saxony-Anhalt ones? Test your knowledge of Germany's federal states in The Local's quiz. READ  

Climate chief hails Bonn greenhouse gas deal
Pollution from a coal-fired power station in Frimmersdorf, North Rhine-Westphalia. Photo: DPA

Climate chief hails Bonn greenhouse gas deal

The UN's climate chief hailed a European agreement in Bonn on greenhouse gases on Friday as providing "valuable momentum" for a world pact to be inked in Paris next year. READ  

Germany gets €780m EU rebate for poor growth
Photo: DPA

Germany gets €780m EU rebate for poor growth

Germany will get an early Christmas present of around €779 million from the EU, thanks to weaker than expected GDP growth. READ  

Stay inside after blast, Ludwigshafen told
Photo: DPA

Stay inside after blast, Ludwigshafen told

It will take several days to find out what caused a massive explosion on Thursday which rocked a town on the Rhine, killing a builder and injuring 26 others. READ  

German helicopter fleet 'not fit for Nato'
An NH90 helicopter. Photo: DPA

German helicopter fleet 'not fit for Nato'

Germany's fleet of NH90 helicopters is undergoing engineering checks after one of them suffered a serious engine failure, in the latest blow to the country's military capabilities. READ  

Ex-boss of Berlin Airport farce gets €1.2m
Rainer Schwarz at a court hearing in September into the case. Photo: DPA

Ex-boss of Berlin Airport farce gets €1.2m

The man who was blamed for Berlin's miserable attempt to build a new airport must be paid more than €1 million - after being fired. READ  

Steinmeier challenges UN over Isis gas reports
Foreign Minister Frank-Walter Steinmeier and Kurds watching the attack on Kobane. Photo: DPA

Steinmeier challenges UN over Isis gas reports

Foreign Minister Frank-Walter Steinmeier pressed UN General Secretary Ban Ki-Moon to bring possible poison gas use by Isis in Iraq before the Security Council. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
Politics
Satirist lives the dream on EU gravy train
Photo: DPA
Gallery
PHOTOS: Huge explosion rocks Ludwigshafen
Photo: DPA/Shutterstock
Gallery
Which high school cliche is your German city?
Photo: DPA
Gallery
Storm hits southern Germany
Sponsored Article
An international school unlike any other : School on the Rhine
Photo: Fitzpatrick family
Society
'We still don't know what happened to Matthew'
Photo: Mariana Schroeder
Munich
Special Report: Hope and chaos at Munich's refugee shelters
Photo: DPA
Culture
Can you top our history quiz leaderboard?
Photo: DPA/Shutterstock
Gallery
11 things Germans are afraid of...
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,525
jobs available
Toytown Germany
Germany's English-speaking crowd