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Oktoberfest beer price reaches heady heights

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Photo: DPA
14:02 CEST+02:00
Oktoberfest publicans are hiking up beer prices again this year – but while they are bubbling up towards the unspoken limit of €10 for a litre Maß, nobody has yet dared exceed it.

A Maß litre of beer at this year's iconic Oktoberfest drinking festival in Munich will cost up to €9.85 in the big tents, with just three of the 13 larger tents planning to charge less than €9.80.

The cheapest litre of beer will be available to revellers in the Augustiner tent for a cool €9.60, wrote the Süddeutsche Zeitung newspaper on Tuesday.

“I hope this price rise is enough for next year and that the prices stay stable for 2014,” Dieter Reiter from the Munich city Department for Economic Affairs told the paper.

But festival publicans haven't resisted hiking up their prices every year, year on year, wrote the paper, and in 2013 all of them have put their prices up by at least 3 percent over 2012.

Some festival tents have pushed even further, with the Ochsenbraterei tent prices up 5 percent from €9.20 – 2012's cheapest - to the top price of €9.85 in 2013.

And anyone thinking that staying on the wagon will keep their festival costs down can think again, with the cheapest litre of water clocking in at €6, all the way up to €9 in the Armbrustschützen tent.

Similarly, the Spezi lemonade and cola drink is €9.80 a litre and non-alcoholic beer will sell at normal beer prices.

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The city authorities maintain they are not responsible for setting the prices, and spokesman Wolfgang Nickl told the paper they only have the power to intervene in cases of “daylight robbery” - which is defined as beer sold at over double the normal market price in Munich bars and restaurants.

The Local/jlb

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