• Germany edition
 
Fake police hunt stresses ad gag victims
Photo: YouTube screenshot

Fake police hunt stresses ad gag victims

Published: 19 Feb 2013 06:42 GMT+01:00
Updated: 19 Feb 2013 06:42 GMT+01:00

The gag was designed to promote a series of deodorants supposedly specifically marketed for use in stressful situations.

The victims were lured into the Hamburg Airport by "friends" and left to wait in a specific area, where the gag team were able to take a long-range photo of their face. This was then put into a mock-up of the Hamburger Morgenpost newspaper, which itself reported on the prank on Monday.

An actor then sat opposite the victim reading the newspaper, making sure the large "wanted" picture of them on the front page was visible to them and other people in the waiting area.

By the time the actor had walked off, the picture was being used on a fake news broadcast being played on the television screens in that part of the airport. An announcement was also made over loudspeakers, saying the wanted person was considered dangerous and should not be approached.

A video of the gag shows people sitting next to one young woman subject slowly realizing she is in their midst, while visibly stressed, she protests her innocence.

Two fake security guards then approach the victim with a case and after asking whether the person is feeling stressed, they open it to show the new products.

Producer of the Nivea products, German cosmetics firm Beiersdorf, put a video of the gag on Youtube where it has been seen more than 2.5 million times.

The Local/hc

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

08:06 February 19, 2013 by lucksi
Those innocent victims had better be paid actors. Actually, I cannot fathom that they weren't actors. You'd need an ambulance and real police if you pull that crap with me.

Yeah, yeah, internet tough guy talk detected.
10:32 February 19, 2013 by rosenthalenglish
Good job they didn't try this in America.Someone with a gun might have shot those being tricked as the announcement claimed they were dangerous.I think they would have a good claim against the company for public defamation of character.This could have easily backfired and ended in tragedy.Sorry Not funny.
14:40 February 19, 2013 by iche
They would of never let this happen in Amerika unless everyone had a gun with them.
15:56 February 19, 2013 by adam.müller
Some idiots could have shot these innocent victims. Its plain stupid. SUE the company for causing mental stress.
16:15 February 19, 2013 by liorabs
I didnt watch the clip.

I WOULD SUE IF POSSIBLE. I would sue for harassment, for mal reputation, for mental agony, for mockery by (theoretically) 7.5 billion population of the world, etc.
17:16 February 19, 2013 by jkipr
"suspects" were lured to the airport by their friends. With their help we were able to check the participants in order to exclude any danger due to health issues and ensure that they can stand such a stressful situation. Furthermore, the moment of stress didn't last long. The candidates were informed quickly afterwards and got insights to the whole action. They were excited about all the effort behind the scenes and all candidates accepted to publish the spot.-NIVEA
19:31 February 21, 2013 by raandy
What kind of logic was used in developing this add? Idiots!
Today's headlines
Merkel accuses Isis of genocide
A photograph (right) made available by the jihadist affiliated group Albaraka News allegedly shows an Isis fighter tying up an Iraqi soldier. Photo: EPA/ALBARAKA NEWS/HANDOUT

Merkel accuses Isis of genocide

Chancellor Angela Merkel described atrocities committed by Isis in Iraq as genocide on Wednesday, going further than other western leaders in her condemnation of the group. READ  

Ebola patient treated at Hamburg hospital
An isolation ambulance approaches the specially outfitted aircraft carrying the Ebola patient at Hamburg airport. Photo: DPA

Ebola patient treated at Hamburg hospital

UPDATE: The first patient to be treated for Ebola in Germany arrived in Hamburg on Wednesday morning. READ  

Uber pushes expansion despite legal pitfalls
Uber is going head-to-head with taxi services across Germany. Photo: DPA

Uber pushes expansion despite legal pitfalls

Chauffeur car service Uber plans to expand into more German cities and double its activity in the country by the end of the year in the face of bitter opposition and a court case. READ  

Has Germany learned lessons of NSU failures?
Police images of the Beate Zschäpe, Uwe Böhnhardt and Uwe Bundlos, the three perpetrators of the NSU murders. Photo: DPA

Has Germany learned lessons of NSU failures?

The German government announced measures on Wednesday requiring police and courts to take tougher action against suspected hate crimes, following a neo-Nazi killing spree that went unsolved for more than a decade. READ  

The Local List
Ten of the oddest things found at border control
Photo: Zollamt/Shutterstock

Ten of the oddest things found at border control

Some of the strangest items found by German border control might make you think again about whether border checks are over the top. The Local List takes a look. READ  

Germany to lock out 'cheating' EU migrants
Demonstrators hold up a banner against Roma deportations in 2013. Photo: DPA

Germany to lock out 'cheating' EU migrants

UPDATE: Germany is expected to announce new measures on Wednesday to expel EU citizens who cheat the country's social security system, as well as improving conditions for asylum seekers. READ  

Shoppers' confidence collapses at record rate
Shoppers in Germany felt a sudden drop in confidence in August. Photo: DPA

Shoppers' confidence collapses at record rate

Confidence among German consumers fell at its fastest rate in August since records began more than 30 years ago. Instability on the international stage and fears for the future of the national economy have contributed to the sudden drop. READ  

Want to avoid driving fines? Swap seats
Photo: DPA

Want to avoid driving fines? Swap seats

A driver in western Germany should not be fined for "negligent driving" because he had swapped seats after a warning sign, a court ruled on Tuesday. READ  

Police find €20 million of cannabis in woods
The cannabis was found by a walker who alerted police. Photo: DPA

Police find €20 million of cannabis in woods

Police have found 18,500 cannabis plants with a street value of €20 million growing in the woods on the Dutch-German border. READ  

Anti-stress law moves step closer in Germany
Federal Labour Minister Andrea Nahles speaking to journalists in July. Photo: DPA

Anti-stress law moves step closer in Germany

Germany’s Labour Minister Andrea Nahles has given her backing to an anti-stress law, announcing a study into workers' mental health on Tuesday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: Gerkan, Marg and Partners/Tegel Projekt GmbH/J. Mayer
Berlin
How will Berlin look in five years' time?
Photo: DPA
Culture
Sprechen Sie Deutsch? 10 reasons why you should
Photo: DPA
Gallery
The best of Berlin's mayor Klaus Wowereit in 14 pictures
Photo: DPA
Politics
Germany sends burgers and sausages to Kurds
Photo: DPA
National
Size does matter in this case, rules judge
Photo: Matthias Kock
National
Tribes, ties and a movie: A German's Afghan life
Photo: DPA
Gallery
10 things to do before summer in Germany is really over
Photo: DPA
Gallery
The mysteries of Berlin's abandoned theme park
Photo: Europeana.de 1914 - 1918
Gallery
A German soldier's life behind WWI lines
Education
Raising the bar for law & business in Germany
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,443
jobs available
Toytown Germany
Germany's English-speaking crowd