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Gottschalk 'cashed in on secret TV advert deals'
Photo: DPA

Gottschalk 'cashed in on secret TV advert deals'

Published: 14 Jan 2013 08:26 GMT+01:00
Updated: 14 Jan 2013 08:26 GMT+01:00

Germany's favourite television show Wetten, dass..? has come under fire for surreptitious product placement which it is said to have earned presenter Thomas Gottschalk and his brother millions of euros.

Christoph Gottschalk's firm Dolche Media earned millions from contracts with Daimler-Chrysler and Solarworld which Der Spiegel news magazine said included detailed agreements about how their products were to be promoted on the show.

The mix of chat, celebrities and challenges has long been a staple on the German television landscape, attracting audiences of up to ten million for state TV station ZDF - and for 24 years was hosted by Gottschalk. He left in 2011 after a stunt went wrong leaving a member of the public paralysed.

The presenter and his brother owned Dolche Media which in 2003 signed a three-year contract with Daimler. Der Spiegel said the deal laid out in detail how a special model of the Mercedes A-class car would be introduced, how long the car would be shown and how it would be presented.

Such contracts contradict ZDF's public broadcasting remit - and it said on Sunday it had no information that "surreptitious advertising in connection took place with the presentation of competition prices on Wetten, dass..? a spokesman said - adding that the allegations would be investigated.

Daimler paid €1.25 million plus VAT for the deal and considered it a completely normal procedure, the magazine said. Thomas Gottschalk was also given "access" to a top-class car, according to Daimler. A spokesman for the auto giant said it had depended on Dolche Media to ensure that the advertising and sponsoring guidelines of ZDF were respected.

German solar energy firm Solarworld also paid around €1 million to be cooperation partner with the show. Solarworld boss Frank Asbeck said he was "very satisfied - it was a super programme spot and we had a great advertising effect."

Der Spiegel quoted media and advertising expert Gero Himmelsbach who said details of how a product should be introduced being a contract showed that it was the "banned surreptitious advertising" rather than simply donating a prize. The magazine noted that Audi has been cooperation partner with the show since 2007.

ZDF director Thomas Bellut said such cooperation would not be repeated. "That the brand rights for Wetten, dass..? were externally marketed to this degree was also due to the fact that Gottschalk was so important for the broadcaster at that time."

He said the contract with Audi was due to expire this summer and that then Dolce Media would no longer be responsible for organising the prizes.

"The marketing of the brand rights and the acquisition of game prizes will after Gottschalk, no longer be in one hand," said Bellut.

"It damages the broadcaster if there is even just the appearance that things are not clean," he said.

DAPD/The Local/hc

The Local (news@thelocal.de)

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Your comments about this article

10:28 January 14, 2013 by pepsionice
So the network wrote rules to cover this kind of stuff, and everyone apparently played by the rules....why exactly is this "news"?

People stirred up over advertising sneaking onto the state-run TV? Oh my. If you look around, there's all kinds of things going on between cable TV and state-run TV. The mafia that runs state-run TV has run out of tricks to get more cash from the public, and there's a fair amount of disgruntled young Germans who never view a minute of their stuff, but forced into paying the monthly tax. Within a decade, there will be enough voters to push the issue of stopping the TV tax, and advertising will be the only method that ARD or ZDF survives on.
15:45 January 14, 2013 by raandy
I could care less also but isn't the fees we pay suppose to support public television?

if so it would appear they raked it in on both ends.
21:13 January 18, 2013 by Motorhead
I was too busy looking at Michelle Hunziker to notice.
07:18 January 21, 2013 by insight101
The GEZ dictator just used a giant new trick to get more clients. They now force every household instead of every tv owner. 10 years from now? Why aren't they stopping this joke now? I know a Muslim man from Morocco who told me that this year the Moroccans decided it wasn't fair to force people to have pay for television stations they don't want...Well, at least some countries aren't moving backward...
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