• Germany edition
 
Gottschalk 'cashed in on secret TV advert deals'
Photo: DPA

Gottschalk 'cashed in on secret TV advert deals'

Published: 14 Jan 2013 08:26 GMT+01:00
Updated: 14 Jan 2013 08:26 GMT+01:00

Christoph Gottschalk's firm Dolche Media earned millions from contracts with Daimler-Chrysler and Solarworld which Der Spiegel news magazine said included detailed agreements about how their products were to be promoted on the show.

The mix of chat, celebrities and challenges has long been a staple on the German television landscape, attracting audiences of up to ten million for state TV station ZDF - and for 24 years was hosted by Gottschalk. He left in 2011 after a stunt went wrong leaving a member of the public paralysed.

The presenter and his brother owned Dolche Media which in 2003 signed a three-year contract with Daimler. Der Spiegel said the deal laid out in detail how a special model of the Mercedes A-class car would be introduced, how long the car would be shown and how it would be presented.

Such contracts contradict ZDF's public broadcasting remit - and it said on Sunday it had no information that "surreptitious advertising in connection took place with the presentation of competition prices on Wetten, dass..? a spokesman said - adding that the allegations would be investigated.

Daimler paid €1.25 million plus VAT for the deal and considered it a completely normal procedure, the magazine said. Thomas Gottschalk was also given "access" to a top-class car, according to Daimler. A spokesman for the auto giant said it had depended on Dolche Media to ensure that the advertising and sponsoring guidelines of ZDF were respected.

German solar energy firm Solarworld also paid around €1 million to be cooperation partner with the show. Solarworld boss Frank Asbeck said he was "very satisfied - it was a super programme spot and we had a great advertising effect."

Der Spiegel quoted media and advertising expert Gero Himmelsbach who said details of how a product should be introduced being a contract showed that it was the "banned surreptitious advertising" rather than simply donating a prize. The magazine noted that Audi has been cooperation partner with the show since 2007.

ZDF director Thomas Bellut said such cooperation would not be repeated. "That the brand rights for Wetten, dass..? were externally marketed to this degree was also due to the fact that Gottschalk was so important for the broadcaster at that time."

He said the contract with Audi was due to expire this summer and that then Dolce Media would no longer be responsible for organising the prizes.

"The marketing of the brand rights and the acquisition of game prizes will after Gottschalk, no longer be in one hand," said Bellut.

"It damages the broadcaster if there is even just the appearance that things are not clean," he said.

DAPD/The Local/hc

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

10:28 January 14, 2013 by pepsionice
So the network wrote rules to cover this kind of stuff, and everyone apparently played by the rules....why exactly is this "news"?

People stirred up over advertising sneaking onto the state-run TV? Oh my. If you look around, there's all kinds of things going on between cable TV and state-run TV. The mafia that runs state-run TV has run out of tricks to get more cash from the public, and there's a fair amount of disgruntled young Germans who never view a minute of their stuff, but forced into paying the monthly tax. Within a decade, there will be enough voters to push the issue of stopping the TV tax, and advertising will be the only method that ARD or ZDF survives on.
15:45 January 14, 2013 by raandy
I could care less also but isn't the fees we pay suppose to support public television?

if so it would appear they raked it in on both ends.
21:13 January 18, 2013 by Motorhead
I was too busy looking at Michelle Hunziker to notice.
07:18 January 21, 2013 by insight101
The GEZ dictator just used a giant new trick to get more clients. They now force every household instead of every tv owner. 10 years from now? Why aren't they stopping this joke now? I know a Muslim man from Morocco who told me that this year the Moroccans decided it wasn't fair to force people to have pay for television stations they don't want...Well, at least some countries aren't moving backward...
Today's headlines
Man shot in tax office dispute
DPA

Man shot in tax office dispute

A tax office worker in the Schleswig-Holstein town of Rendsburg died in hospital after being shot on Monday morning. READ  

Merkel details Iraq arms shipment to MPs
Angela Merkel addressing the Bundestag on Monday as her ministers look on. Photo: DPA

Merkel details Iraq arms shipment to MPs

UPDATE: Chancellor Angela Merkel addressed the Bundestag on Monday to explain her government's decision to send weapons to Iraqi Kurds fighting terrorist group Isis. READ  

Olympic visions compete in Berlin and Hamburg
Berlin and Hamburg mayors Klaus Wowereit and Olaf Scholz on Monday. Photos: DPA

Olympic visions compete in Berlin and Hamburg

Germany's capital and its gateway to the North Sea each released details of their Olympic bids on Monday as the race for the 2024 or 2028 summer games nominations picks up momentum. READ  

Vacationer killed by Baltic Sea bacteria
Photo: DPA

Vacationer killed by Baltic Sea bacteria

Six people were infected with a bacteria from the Caribbean which has made itself at home in the popular German vacation destination. One of them is now in a coma. READ  

UN applauds Germany's help to refugees
DPA

UN applauds Germany's help to refugees

UNHCR Commissioner Antonio Guterres is lauding Germany's role in accommodating the influx of refugees in Europe, while pointing at the imbalance of effort within the EU. The federal government has pledged to do more. READ  

Energy-sucking vacuums no longer welcome
Photo: DPA

Energy-sucking vacuums no longer welcome

Starting on Monday, vacuum cleaners drawing more than 1600 watts can no longer be brought into Germany. The ban is part of a an EU-wide environmental protection measure. READ  

Coalition horsetrading starts after Saxony vote
CDU leader Stanislav Tillich with SPD Martig Dulig. Photo: DPA

Coalition horsetrading starts after Saxony vote

Chancellor Angela Merkel's Christian Democratic (CDU) party is in search of a new partner after the expulsion of its former allies the Free Democrats (FDP) from the Saxon state parliament. READ  

Presented by Phorms Education
Bilingual education from nursery to graduation
Photo: Phorms Education

Bilingual education from nursery to graduation

A network of German based schools is changing how students learn languages by introducing English and Deutsch from day one, with the method yielding impressive academic results. The Local finds out more about Phorms Education. READ  

JobTalk Germany
'German bosses need to praise more'
More of this? Photo: Shutterstock

'German bosses need to praise more'

What do German bosses need to do to get more out of their staff? Frankfurt-based business consultant Justin Bariso has this advice. READ  

Train drivers take their turn to strike
A banner announcing a previous rail strike in June is displayed in a station. Photo: DPA

Train drivers take their turn to strike

A train drivers' union has warned of a nationwide strike to take place on Monday evening as it seeks leverage in negotiations with Deutsche Bahn. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: Shutterstock
Gallery
Ten of the oddest things found by German border control
Photo: Gerkan, Marg and Partners/Tegel Projekt GmbH/J. Mayer
Berlin
How will Berlin look in five years' time?
Photo: DPA
Culture
Sprechen Sie Deutsch? 10 reasons why you should
Photo: DPA
Gallery
The best of Berlin's mayor Klaus Wowereit in 14 pictures
Photo: DPA
Politics
Germany sends burgers and sausages to Kurds
Photo: Matthias Kock
National
Tribes, ties and a movie: A German's Afghan life
Photo: DPA
Gallery
10 things to do before summer in Germany is really over
Photo: DPA
Gallery
The mysteries of Berlin's abandoned theme park
Photo: Europeana.de 1914 - 1918
Gallery
A German soldier's life behind WWI lines
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,430
jobs available
Toytown Germany
Germany's English-speaking crowd