• Germany edition
 
Düsseldorf mayor launches 'friendly' logo
Photo: DPA

Düsseldorf mayor launches 'friendly' logo

Published: 27 Nov 2012 15:32 GMT+01:00
Updated: 27 Nov 2012 15:32 GMT+01:00

Dirk Elbers told representatives of the city’s business, political, educational and cultural circles at a recent meeting: “We are partly to blame for this ourselves, as we have over-emphasised performance at the expense of human, emotional aspects,” Die Welt newspaper reported on Tuesday.

“Düsseldorf is respected but not liked.”

It is a far call from Berlin Mayor Klaus Wowereit’s celebrated and almost completely opposite boast that the capital was “Poor but sexy”.

But rather than wreck the economy and empty the factories in an attempt to make Düsseldorf attractive to hipsters and artists, Elbers commissioned an advertising agency to come up with a new symbol for the city.

They offered him a red :D – to indicate a grinning Düsseldorf. “We wanted an over-arching symbol which exudes the feeling of living in the city – the grinning D is concise and appealing. And we decided on red and white as they are the colours of the city,” said Frank Lotze, head of the BBDO advertising agency.

It is hoped that the fact that the symbol is already widely used in text messages and emails to indicate a big grin, will banish Düsseldorf’s image of being overly chic and boringly middle-class, Die Welt said.

Lotze said he hoped the red grinning D would soon be widely adopted by the city and then reproduced on coffee cups, T-shirts and shopping bags as well as official promotional materials.

The first steps are being taken to get a trademark registration for the symbol, while the city authorities are also preparing to change their logo from the current blue corporate design to one based on the city’s shield and which would be in red, matching the grinning D.

The Local/hc

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

05:32 November 28, 2012 by stablemate
nice city....but got little ways to go...to be like koln.....but good luck to dusseldorf i enjoyed no more bling is needed..
09:54 November 28, 2012 by simski
That emoticon isn't grinning, it's laughing.
13:04 November 28, 2012 by wood artist
:D Now, if they could only fix that thing about there being no restrooms in the airport concourse once you've cleared passport control on your way out of town.....

wa
Today's headlines
Glass memorial honours Nazi disabled victims
Floral tributes were laid on Tuesday at the new Holocaust memorial in Berlin. Photo: DPA

Glass memorial honours Nazi disabled victims

A 24-metre blue glass wall in Berlin has been unveiled to commemorate the systematic murder of up to 300,000 mentally ill and disabled people under Adolf Hitler. READ  

Germany to help with Mediterranean refugees
Migrants aboard an Italian navy patrol vessel in April 2014. Photo: DPA

Germany to help with Mediterranean refugees

Interior Minister Thomas de Maizière on Tuesday pledged support for his Italian colleague in the struggle to manage refugees trying to reach the European Union via its southern coast. READ  

Ice bucket challenge raises €500,000 in a week
Elephant Nelly takes part in the ice bucket challenge in a Lower Saxony safari park. Photo: DPA

Ice bucket challenge raises €500,000 in a week

The coffers of the German Society for Muscular Disease (DGM) are overflowing with donations thanks to the viral craze for videos of donors dousing themselves with ice-cold water. READ  

Russian-German school opens in teeth of conflict
The GRIAT will open in the Russian city of Kazan. Photo: Shutterstock

Russian-German school opens in teeth of conflict

The German Academic Exchange Service (DAAD) is pressing ahead with its German-Russian Institute of Advanced Technologies (GRIAT) against a backdrop of international tensions over Ukraine. READ  

Schweinsteiger is new Germany captain: Löw
Photo: DPA

Schweinsteiger is new Germany captain: Löw

Bastian Schweinsteiger will replace fellow Bayern Munich player Philipp Lahm as captain of the German national football team, head trainer Joachim Löw said on Tuesday. READ  

Munich minister resigns in 'model car scandal'
Christine Haderthauer at her resignation press conference in Munich on Monday. Photo: DPA

Munich minister resigns in 'model car scandal'

Christine Haderthauer, head of the Bavarian state chancery, resigned “with immediate effect” on Monday evening over the so-called “model car scandal” in which her company sold scale models built by a man convicted of three sexual murders. READ  

Russia 'severed' from Europe: President Gauck
President Gauck stands shoulder to shoulder with President Komorowski of Poland in Gdansk on Monday. Photo: DPA

Russia 'severed' from Europe: President Gauck

Russia has "effectively severed its partnership" with Europe and wants to establish a new order, German President Joachim Gauck said on Monday. READ  

National Uber ban is revenge of the taxis
Taxis are a powerful trade lobby in Germany. Photo: DPA

National Uber ban is revenge of the taxis

The Frankfurt regional court has imposed a temporary nationwide ban on chauffeur car service Uber, saying that it must pay a €250,000 fine if passengers continue to book rides through its app. READ  

Sex party 'desecrates' Bavarian royal spa
The facade of the Bad Reichenhall Royal Spa Hotel.

Sex party 'desecrates' Bavarian royal spa

The Bavarian finance ministry has demanded a report from the company running a publicly-owned spa in the town of Bad Reichenhall after they rented the property out for a fetish party. READ  

Merkel details Iraq arms shipment to MPs
Angela Merkel addressing the Bundestag on Monday as her ministers look on. Photo: DPA

Merkel details Iraq arms shipment to MPs

UPDATE: Chancellor Angela Merkel addressed the Bundestag on Monday to explain her government's decision to send weapons to Iraqi Kurds fighting terrorist group Isis. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: Shutterstock
Gallery
Ten of the oddest things found by German border control
Photo: Gerkan, Marg and Partners/Tegel Projekt GmbH/J. Mayer
Berlin
How will Berlin look in five years' time?
Photo: DPA
Culture
Sprechen Sie Deutsch? 10 reasons why you should
Photo: DPA
Gallery
The best of Berlin's mayor Klaus Wowereit in 14 pictures
Photo: DPA
Politics
Germany sends burgers and sausages to Kurds
Photo: Matthias Kock
National
Tribes, ties and a movie: A German's Afghan life
Photo: DPA
Gallery
10 things to do before summer in Germany is really over
Photo: DPA
Gallery
The mysteries of Berlin's abandoned theme park
Photo: Europeana.de 1914 - 1918
Gallery
A German soldier's life behind WWI lines
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,412
jobs available
Toytown Germany
Germany's English-speaking crowd