• Germany edition
 
Düsseldorf mayor launches 'friendly' logo
Photo: DPA

Düsseldorf mayor launches 'friendly' logo

Published: 27 Nov 2012 15:32 GMT+01:00
Updated: 27 Nov 2012 15:32 GMT+01:00

The mayor of Düsseldorf admits his city is “respected but not liked” and launched a campaign to try to get outsiders to change their minds – taking the :D grinning emoticon symbol as new logo.

Dirk Elbers told representatives of the city’s business, political, educational and cultural circles at a recent meeting: “We are partly to blame for this ourselves, as we have over-emphasised performance at the expense of human, emotional aspects,” Die Welt newspaper reported on Tuesday.

“Düsseldorf is respected but not liked.”

It is a far call from Berlin Mayor Klaus Wowereit’s celebrated and almost completely opposite boast that the capital was “Poor but sexy”.

But rather than wreck the economy and empty the factories in an attempt to make Düsseldorf attractive to hipsters and artists, Elbers commissioned an advertising agency to come up with a new symbol for the city.

They offered him a red :D – to indicate a grinning Düsseldorf. “We wanted an over-arching symbol which exudes the feeling of living in the city – the grinning D is concise and appealing. And we decided on red and white as they are the colours of the city,” said Frank Lotze, head of the BBDO advertising agency.

It is hoped that the fact that the symbol is already widely used in text messages and emails to indicate a big grin, will banish Düsseldorf’s image of being overly chic and boringly middle-class, Die Welt said.

Lotze said he hoped the red grinning D would soon be widely adopted by the city and then reproduced on coffee cups, T-shirts and shopping bags as well as official promotional materials.

The first steps are being taken to get a trademark registration for the symbol, while the city authorities are also preparing to change their logo from the current blue corporate design to one based on the city’s shield and which would be in red, matching the grinning D.

The Local/hc

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

05:32 November 28, 2012 by stablemate
nice city....but got little ways to go...to be like koln.....but good luck to dusseldorf i enjoyed no more bling is needed..
09:54 November 28, 2012 by simski
That emoticon isn't grinning, it's laughing.
13:04 November 28, 2012 by wood artist
:D Now, if they could only fix that thing about there being no restrooms in the airport concourse once you've cleared passport control on your way out of town.....

wa
Today's headlines
Minister's jet grounded twice in a month
Foreign Minister Steinmeier reboards his plane after the delay. Photo: DPA

Minister's jet grounded twice in a month

German Foreign Minister Frank-Walter Steinmeier had to wait for two hours on a runway on Wednesday night due to a technical glitch on his plane - the second problem the jet has had in a month. READ () »

German of the Week
'It's important people are confronted with cancer'
Photo: Marina Proksch-Park

'It's important people are confronted with cancer'

Images of children with cancer often evoke weakness and defeat. But Marina Proksch-Park shows them enjoying life. The photographer who has sparked an online campaign with her pictures is The Local's German of the Week. READ () »

CDU candidate forced to remove Turkish logo
Yasar Calik. Photo: Facebook/Yasar Calik

CDU candidate forced to remove Turkish logo

A Christian Democrat (CDU) town council candidate has apologized and withdrawn campaign bags on which he had printed a new party logo where the Turkish crescent appeared inside the "C" for Christian. READ () »

Cheap flights get pricier as airlines expand
Lufthansa's daughter company Germanwings is one of the faster-growing budget airlines in Germany. Photo: DPA

Cheap flights get pricier as airlines expand

Budget airlines are expanding their range of routes from Germany but ticket prices are climbing along with them, a report from the German Aeronautics Centre (DLR) revealed on Thursday. READ () »

Ecclestone lawyers: Bribes never happened
Bernie Ecclestone with his lawyers in a Munich court on Thursday morning. Photo: DPA

Ecclestone lawyers: Bribes never happened

UPDATE: Formula One supremo Bernie Ecclestone went on trial in Germany on Thursday, denying charges of bribery that threaten to land the British billionaire in jail. READ () »

Minister praises Erasmus 'success story'
Photo: DPA

Minister praises Erasmus 'success story'

A revamped version of European student exchange programme Erasmus officially launched in Berlin on Thursday with Germany's education minister praising the scheme as a Europe-wide “success story”. READ () »

Turkey tourists lose call to prayer refund bid
Photo: DPA

Turkey tourists lose call to prayer refund bid

A German couple has lost their legal fight to get a refund for a Turkish holiday which they said was ruined by the calls to prayer from a nearby mosque. It is just one of a series of court claims by picky German tourists. READ () »

Germany halts arms sales to Russia
Russian troops surround a Ukrainian base in Crimea. Photo: DPA

Germany halts arms sales to Russia

Germany has stopped selling arms to Russia due to the current “political situation”, according to reports on Thursday. The sale of military equipment to Russia by German firms has been criticized by the country’s Nato allies. READ () »

Truck kills man lying in middle of road
Photo: DPA

Truck kills man lying in middle of road

Police were searching for witnesses on Wednesday morning following a mysterious road accident in which a 25-year-old man was killed as he lay in the middle of the road. READ () »

Where are Germany's smartest towns?
Germany's cleverest town. Photo: DPA

Where are Germany's smartest towns?

A brain training website released scores on Wednesday showing which German towns performed best and worst in a range of cognitive tests - with some surprising results. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
National
Germany sold €40 million of arms to Russia
Photo: DPA
National
Girls find live ammunition in Easter bonfire
Photo: Facebook/screenshot
Berlin
Germany's most viral advert for an apartment?
Gallery
11 things you need to know about German beer
Photo: DPA
Politics
Interview with AfD - 'If Britain goes, Europe is lost'
Photo: DPA
National
Police damage own water cannon with eggs
Photo: DPA
National
Let us start work later after World Cup nights, unions says
Photo: DPA
Society
Crystal meth use hits record level
Photo: DPA
Rhineland
Elderly man taped €200,000 to his genitals
Photo: DPA
Business & Money
What's the unemployment rate in your area of Germany?
Photo: Galerie Bilderwelt
Gallery
World War I in colour photos
Photo: DPA
Society
JobTalk: Why you should teach English in Germany
Advertisement:
Photo: DPA
National
330,000 sign up against TV licence fee
Photo: Submitted
Frankfurt
'I'll get even with my old pal Schwarzenegger'
Photo: DPA
Gallery
Ten great inventions you (probably) didn't know were German
Photo: J. Arthur White
Berlin
Clashes in Berlin as refugees tear down their own camp
Photo: DPA
Gallery
The 10 best German employers to work for
CurrencyFair
Sponsored Article
Why it pays to avoid banks when making overseas transfers
Mr. Lodge
Sponsored Article
How to find a furnished rental in Munich
Sponsored Article
How to make a lasting impression in business
Photo: DPA
Society
Nine jobs you can only do in Germany
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
Photo: DPA
Features
The Local List Archive - Your guide to all things German
National
Share news tips with The Local Germany
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,077
jobs available
Toytown Germany
Germany's English-speaking crowd