• Germany's news in English
 

Marks and Spencer takes on German market

The Local · 1 Nov 2012, 15:53

Published: 01 Nov 2012 15:53 GMT+01:00

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

http://corporate.marksandspencer.com/media/press_releases/new_websites_in_four_european_markets
10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Robber threatens woman with “HIV syringe”
File photo: DPA

Robber threatens woman with “HIV syringe”

1 hour ago

A shocked woman in Munich called police on Sunday evening after a man climbed into her car, demanded her purse – and threatened her with a syringe he said contained HIV.

Day in court for first Loveparade tragedy case
Crosses adorn the stairs which festival-goers fought to reach to escape the crush. Photo: DPA

Day in court for first Loveparade tragedy case

2 hours ago

July 2015 marked five years since one of the worst tragedies in modern German history. But this week, those affected by the 2010 Duisburg Loveparade disaster will at last see the case come to court.

Refugee crisis tests EU's core ideals: Merkel
Angela Merkel. Photo: DPA

Refugee crisis tests EU's core ideals: Merkel

2 hours ago

German Chancellor Angela Merkel on Monday said the refugee crisis facing Europe is testing the core ideals of universal rights at the heart of the European Union.

German named 'arse bombing' world champ
Going down with a bang. The splash diving championships 2015. Photo: DPA

German named 'arse bombing' world champ

5 hours ago

Summer went out with a bang - and a splash - in southwest Germany, where the finals of the "arse bombing“ world championship 2015 were held on Sunday.

Formula One
Rosberg 'overwhelmed' by birth of daughter
Formula One Mercedes driver Nico Rosberg with his wife Vivian. File photo: DPA

Rosberg 'overwhelmed' by birth of daughter

6 hours ago

Star Formula One driver Nico Rosberg confirmed on Monday that he and his wife Vivian are now the parents of a baby girl, saying the couple were “overwhelmed and totally in love”.

'No limit to refugees Germany can take in'
Refugees arrive at an intake centre. Photo: DPA

'No limit to refugees Germany can take in'

7 hours ago

Germany's top official dealing with refugees said on Monday that there was 'no upper limit' to Germany's capacity for taking in people in need of asylum.

Berlin orchestra's Tehran concert blocked by Iran
Daniel Barenboim. Photo: DPA

Berlin orchestra's Tehran concert blocked by Iran

9 hours ago

Iran has barred famed conductor Daniel Barenboim from entering the Islamic republic because of his Israeli citizenship, thwarting his plan to lead a performance in Tehran, media reported Sunday.

Bundesliga
Dortmund reclaim top spot with Hertha win
Borussia Dortmund celebrate scoring against Hertha Berlin. Photo:DPA

Dortmund reclaim top spot with Hertha win

9 hours ago

Borussia Dortmund reclaimed top spot in the Bundesliga from Bayern Munich on Sunday with a 3-1 victory over Hertha Berlin -- their eighth straight win under new coach Thomas Tuchel.

Germany's friendship vow to Afghanistan
Frank-Walter Steinmeier in Afghanistan on Sunday. Photo:DPA

Germany's friendship vow to Afghanistan

9 hours ago

Foreign Minister Frank-Walter Steinmeier said that German friendship with Afghanistan had "no end date" as he visited Kabul under tight security on Sunday.

Migrants crisis
German media and celebs rally for refugees
A welcome party for refugees in Heidenau on Friday. Photo: DPA

German media and celebs rally for refugees

1 day ago

Germany may have witnessed violent anti-refugee protests this week -- but the message from the country's media and celebrities is a loud and determined welcome for people fleeing the horrors of war.

RECEIVE OUR NEWSLETTER AND ALERTS

National
Weekend of anti-refugee violence shocks Germany
National
Half of Germans 'have had sex in their car'
Society
Deadly stew spooks home vegetable gardeners
Politics
The man who brought two Germanies together
Features
Where to get your culture fix in Cologne
Education
Fairytale world of Brothers Grimm brought to life
Rhineland
Thieves leave 1,000 open beers untasted
National
Way to some Germans' hearts is through their wallets
National
Germany's biggest challenge: European refugee crisis
Travel
Where to get your adrenaline pumping in Germany
Technology
Could thieves hack into luxury cars?
What to watch out for when snapping your lunch
National
German lefties through history
National
The fight over prostitution heats up
National
Merkel: migrants, not Greece, are the real challenge
Features
How I explained the Queen to the Germans
Education
Why Germany does 'back-to-school' traditions better
National
Germans are ‘not how foreigners think’
National
A mum and daughter reunite 70 years after WWII
Sport
Bra stops bullet in hunting mishap miracle
National
Cows trample German woman to death in Graubünden Alps
Business & Money
Start-up helps new Berliners short cut bureaucracy
National
The 1,000s of Germans massacred after the Second World War
Sport
Germany star scores own goal with PR gaffe
Features
'Women-only' parking: sensible or sexist?
Politics
Satire and reality blur in parody party's strife
National
13-year-old boy detained for trying to join Isis
Culture
Berlin restaurant serves up Greek Crisis Menu
Rhineland
Doctor on trial after woman wakes in morgue
Society
Six odd things Germans do in the summer
Society
Police bust kinky Bavarian couple over painful love-making
Politics
Merkel brings Palestinian girl to tears
Hamburg
Amateur archaeologist finds Nazi gold hoard
National
Could Merkel learn a lesson in love from this doppelganger?
Travel
Why you should stay in Germany for the summer holidays
Sport
German press tell Schweinsteiger 'good riddance'
National
Hamburg gets a bouncing 100kg baby girl
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

6,931
jobs available
Toytown Germany
Germany's English-speaking crowd