• Germany edition
 
Marks and Spencer takes on German market
Photo: DPA

Marks and Spencer takes on German market

Published: 01 Nov 2012 15:53 GMT+01:00
Updated: 01 Nov 2012 15:53 GMT+01:00

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

http://corporate.marksandspencer.com/media/press_releases/new_websites_in_four_european_markets
10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Huge Bavarian crop circle puzzles crowds
Raisting crop circle. Photo: DPA

Huge Bavarian crop circle puzzles crowds

A mysterious crop circle in Bavaria has attracted thousands of visitors since it was spotted in a wheat field last week. READ  

Merkel: Russia sanctions were 'inevitable'
Merkel warned further sanctions could be imposed against Russia. Photo: DPA

Merkel: Russia sanctions were 'inevitable'

A raft of tough sanctions imposed by the EU against Russia over its role in the Ukraine crisis were “inevitable”, Chancellor Angela Merkel claimed on Tuesday night, despite Germany's initial reluctance to get tough on President Vladimir Putin. READ  

Boy's body found in Ramstein plane
A C-130J at Ramstein air base. Photo: DPA

Boy's body found in Ramstein plane

The body of an adolescent boy was found in a wheel well of a US military cargo plane after the aircraft landed at Ramstein Air Base in Germany over the weekend, the Pentagon said on Tuesday. READ  

Have Your Say
Should Germany legalize cannabis?
Photo: DPA

Should Germany legalize cannabis?

A New York Times editorial on Sunday called for the US to drop its ban on marijuana, calling the strongly-worded law a "laughing stock". Should Germany follow the US states of Colorado and Washington and legalize recreational use of the drug? READ  

Cows kill German dog walker in Austria
File Photo: DPA

Cows kill German dog walker in Austria

A 45-year-old German woman died when she was attacked by a herd of 20 cows and calves on Monday afternoon on an Alpine pasture in Tyrol's Stubaital valley. READ  

Knut goes on display in Berlin museum
Knut's new home in Berlin's Natural History Museum. Photo: DPA

Knut goes on display in Berlin museum

Germany’s favourite polar bear Knut is set to pull in the crowds again - but this time from a display case. More than three years after his death, his real fur has been used to create a new Knut for a museum exhibition. READ  

And the winner of the EU single market is...
German incomes are higher thanks to the EU. Photo: DPA

And the winner of the EU single market is...

Germany and Denmark came out as the winners of the European Union's single market in a study released on Monday. Integrating economically with its neighbours has helped the German economy grow an average of €37 billion a year since 1992. READ  

Synagogue attacked, rabbi gets death threats
Police check the outside of a synagogue in Wuppertal for evidence of arson on Tuesday. Photo: DPA

Synagogue attacked, rabbi gets death threats

A wave of anti-Semitism in Germany, unleashed by the Gaza crisis, shows no sign of abating. A synagogue was attacked on Tuesday morning, a rabbi received death threats and anti-Jewish comments online have increased. Attacks on mosques have also risen. READ  

UBS pays Germany €300m in tax fight
Photo: DPA

UBS pays Germany €300m in tax fight

Top Swiss bank UBS settled a long-running legal dispute with Germany on Tuesday by agreeing to pay a fine of €300 million. Germany suspects UBS of having helped account holders hide millions from the taxman. READ  

Two die as heavy rain and floods hits west
Münster was one of the areas worst hit by Monday night's heavy rain. Photo: DPA

Two die as heavy rain and floods hits west

UPDATE: A man drowned in his cellar on Monday night as heavy rain battered parts of north-western Germany. A second man died when he tried to drive through a flooded street. The emergency services were in places overwhelmed by hundreds of calls. There are further weather warnings in place for Tuesday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
Education
Germany's students fail to graduate in time
Photo: DPA
Gallery
Hamburg harbour lit up in blue
Business & Money
JobTalk: 'Application process is failing'
Photo: Bundesarchiv/Bild 183-S45825
Culture
Germany puts 700,000 WWI docs online
Photo: DPA
Society
This man wants to give all of us €12,000 a year
Photo: DPA
Education
Top university switches master's courses to English
instagram.com/gotzemario
Gallery
Germany's World Cup stars share their holiday photos
Travel
Plans unveiled for bike trail along former Iron Curtain
Photo: DPA
Gallery
The Local List: 12 best words in German
Photo: DPA
Gallery
German Bucket List: How many of these can you tick off?
Photo: Europeana.de 1914 - 1918
Gallery
A German soldier's life behind WWI lines
Education
Raising the bar for law & business in Germany
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
Photo: DPA
Features
The Local List Archive - Your guide to all things German
National
Share news tips with The Local Germany
Sponsored Article
Bilingual school turning education on its head
Sponsored Article
CurrencyFair: Why it pays when making overseas transfers
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,254
jobs available
Toytown Germany
Germany's English-speaking crowd