• Germany edition
 
Marks and Spencer takes on German market
Photo: DPA

Marks and Spencer takes on German market

Published: 01 Nov 2012 15:53 GMT+01:00
Updated: 01 Nov 2012 15:53 GMT+01:00

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

http://corporate.marksandspencer.com/media/press_releases/new_websites_in_four_european_markets
10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Four arrested in raids against Isis
Photo: DPA

Four arrested in raids against Isis

Police raided 15 homes across Germany over the weekend and arrested four suspected supporters of the Islamic State (Isis). They are alleged to have smuggled a teenager and thousands of winter military clothes to the terrorist group's frontlines. READ  

Munich Refugee Crisis
'There's no room but we have nowhere else to go'
Hassan, pictured outside the Bayernkaserne with two of his children, arrived in Munich from Syria. Photo: Mariane Schroeder

'There's no room but we have nowhere else to go'

Around 300 refugees are arriving in Munich each day, but accommodation centres are full. With authorities struggling for answers, The Local meets those at the sharp end of the crisis. READ  

Train Strike
Buses up prices, football fans brawl, trains return
Photo: DPA

Buses up prices, football fans brawl, trains return

UPDATE: Deutsche Bahn trains are chugging along again after a 50-hour train strike cost the service ²tens of millions² and brought travel headaches across the country, leaving millions of passengers struggling for transportation over the weekend as well as at least one mass brawl in its tracks. READ  

Foreigner toll to hit motorways only
Transport Minister Alexander Dobrindt. Photo: DPA

Foreigner toll to hit motorways only

Transport Minister Alexander Dobrindt plans to limit his road toll for foreigners initially to motorways only, Spiegel reported on Sunday. READ  

Criminals blow Berlin Sparkasse wide open
The damaged bank branch. Photo: DPA

Criminals blow Berlin Sparkasse wide open

Criminals robbed a Berliner Sparkasse bank branch early on Sunday morning - using a bomb. READ  

French retread path to Berlin finance ministry
French Economy and Finance Ministers Emmanuel Macron (l) and Michel Sapin. Photo: DPA

French retread path to Berlin finance ministry

French and German ministers are due to meet on Monday to discuss ways of boosting growth in Europe's two biggest economies, as Paris called on Berlin to step up investment. READ  

Lufthansa pilots to strike for 35 hours
Grounded. Photo: DPA

Lufthansa pilots to strike for 35 hours

UPDATE: Pilots' union Cockpit has called a new 35-hour walkout at Lufthansa starting Monday, hours after a weekend-long rail strike finished. READ  

German dies after trying to take ravine photos
Photo: File photo/Shutterstock

German dies after trying to take ravine photos

A German student has died after falling into a steep ravine at a waterfall on a popular Malaysian resort island, police said on Sunday. READ  

Academic makes Twitter splash saying 'Nein'
File photo. DPA

Academic makes Twitter splash saying 'Nein'

Former Ivy League professor of German Eric Jarosinski has become a Twitter phenomenon developing a huge social media following thanks in no small part to saying no in German. READ  

Klopp slams Dortmund as slump continues
Jurgen Klopp looks downcast as Borussia Dortmund suffer another defeat. Photo: DPA

Klopp slams Dortmund as slump continues

Jurgen Klopp slammed his Borussia Dortmund side after Saturday's 2-1 defeat at Cologne made it five Bundesliga games without a win ahead of Wednesday's Champions League clash at Galatasaray. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
Culture
Can you top our history quiz leaderboard?
Photo: Facebook
Society
German motorcycle gang joins Isis fight
Photo: DPA
Politics
UKIP ‘seeks EU pact’ with German satirical party
Photo: DPA
Travel
This is the man who has stopped Germany's trains
Photo: Shutterstock
Business & Money
Expats: Should I stay or should I go?
Photo: DPA
Gallery
PHOTOS: World's biggest erotic fair opens in Berlin
Photo: DPA/Shutterstock
Gallery
11 things Germans are afraid of...
Photo: Shutterstock
Business & Money
Which expat foods do you miss the most?
Sponsored Article
International School on the Rhine: a legacy
Photo: Shutterstock
Business & Money
How to get hired at a Berlin startup
Photo: DPA
Gallery
The ten richest people in Germany
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,436
jobs available
Toytown Germany
Germany's English-speaking crowd