• Germany edition
 
Marks and Spencer takes on German market
Photo: DPA

Marks and Spencer takes on German market

Published: 01 Nov 2012 15:53 GMT+01:00
Updated: 01 Nov 2012 15:53 GMT+01:00

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

http://corporate.marksandspencer.com/media/press_releases/new_websites_in_four_european_markets
10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Germany plan air lifts to help fight Ebola
A Liberian man holds his daughter as they wait for treatment for suspected Ebola symptoms in Monrovia. Photo: DPA

Germany plan air lifts to help fight Ebola

Germany and France will send military transport planes to West Africa to help efforts to contain the Ebola epidemic, Chancellor Angela Merkel and military officials said on Friday. READ  

Germany beefs up asylum rules for Balkans

Germany beefs up asylum rules for Balkans

Germany made it harder Friday for people from Bosnia-Herzegovina, Macedonia and Serbia to apply for asylum after lawmakers classified the three Balkan countries as safe, with respect for basic rights. READ  

German Muslims rally against extremism
Muslims pray in Kreuzberg, Berlin, on Friday outside a mosque which was damaged in an arson attack. Photo: DPA

German Muslims rally against extremism

Muslims across Germany held a day of prayers and rallies on Friday to condemn both Islamic extremism and a backlash against their faith that has seen arson attacks on mosques. READ  

German military flight to Iraq starts with a hiccup
The trainers on the air strip in Hohn, Schleswig-Holstein. Photo: Bundeswehr.

German military flight to Iraq starts with a hiccup

Military trainers flew to northern Iraq from Germany on Friday, ahead of a huge delivery of weapons from the German military, but things didn’t initially go as planned. READ  

Munich gets four Euro 2020 matches
Photo: DPA

Munich gets four Euro 2020 matches

UPDATE: Munich will play host to four Euro 2020 games, European football’s governing body Uefa announced in Geneva on Friday, but London was the real winner. READ  

Driver, 18, ploughs into school pupils
The scene by the bus stop outside the school in Diepholz. Photo: DPA

Driver, 18, ploughs into school pupils

An 18-year-old drove into a group of students outside a school in western Germany on Friday morning, injuring several. READ  

View from Germany
'In a globalized world we don't need more loners'
'No' campaign supporters celebrate in Edinburgh after the results were announced. Photo: DPA

'In a globalized world we don't need more loners'

UPDATE: The German government welcomed the result of the Scottish independence referendum on Friday, with Foreign Minister Frank-Walter Steinmeier calling it the "right decision". READ  

Oktoberfest 2014
Your guide to Munich Oktoberfest's beer
Photo: DPA

Your guide to Munich Oktoberfest's beer

The Local's Oktoberfest guide chugs some of the Bavarian tipple fueling this whole shindig. READ  

Berlin squat ripped apart by fire
Kreuzberg's Cuvrybrache. Photo: DPA

Berlin squat ripped apart by fire

UPDATE: One of Berlin’s biggest squats was torn apart by a fire on Thursday night following an argument. READ  

Sterilized woman gets pregnant, sues doctors
Photo: DPA

Sterilized woman gets pregnant, sues doctors

A woman who gave birth after becoming sterilized has tried and failed to sue the hospital which carried out the operation. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
Culture
Your guide to Munich Oktoberfest's tents
Photo: DPA
Hamburg
Drunk teachers ruin school trip to Hamburg
Marks & Spencer
Sponsored Article
Fashion Ladies of the Local: Win a New Autumn Look
Photo: DPA
Gallery
Oktoberfest 2014: The best and worst in dirndl fashion
Photo: Shutterstock
Gallery
Ten German words you'll never want to hear again
Photo: DPA
Education
German universities tumble in global rankings
Photo: Shutterstock
Business & Money
The three types of firms hiring foreigners
Photo: DPA
Berlin
Frisky couple shock Berlin commuters
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,367
jobs available
Toytown Germany
Germany's English-speaking crowd