• Germany's news in English
 

Youtube launching niche German channels

Published: 08 Oct 2012 10:22 GMT+02:00

“Our strategy is to see what interests there are out there that are not catered for on (German) television,” said Youtube manager Robert Kyncl. The concept behind the 12 new channels would be to “fill the blind spots,” he added.

The “Original Channels” concept launched last year in the US, and the German channels should serve up a range of health, comedy, sport, cars and chat shows and should be online by the end of 2012.

A couple of confirmed examples are “Heartbeat Berlin,” which will cover fashion and lifestyle in the German capital and is being made by large private broadcaster RTL. Comedy sketch show “Ponk” will show life in a student house and “Happy & Fit” will cover health and well-being.

Similar models are also being planned for France and the UK. Google, which owns Youtube, said it would capitalise on them with audience-targeted adverts, shown before a programme.

Kyncl stressed that the company was not trying to compete with traditional television broadcasters. He added he felt positive about that the advert clips concept, which he hoped companies would pay more for when they see how successful it is.

DPA/The Local/jcw

The Local (news@thelocal.de)

Your comments about this article

11:16 October 8, 2012 by The-ex-pat
I bet Gema are foaming at the mouth at the prospect of blocking this too................
11:54 October 8, 2012 by Berlin fuer alles
Not trying to compete with German TV. They don't need to. German TV is rubbish anyway and it won't take much to be better than it. The most likely scenario is the German government will find some way of blocking this competition rather than leaving it up to German TV to improve and compete. As ex.pat says, GEMA will surely step in and put a spanner in the works.

Ze Germanz haz their vays of making zis fail.
13:24 October 8, 2012 by pepsionice
Here's the thing, viewers of state-run TV are dying off. No one in the age group of 15 to 24 watches network TV. So the odds of them being able to continue the state-run TV monopoly in two decades, is zero. I think they know it. But how do you dump all of these expensive TV executives who do almost nothing?
13:42 October 8, 2012 by Berlin fuer alles
@pepsionice. Answer is simple. You don't dump them. Instead you apply a blanket TV tax and keep these dinosaurs in a job. The better option of course would be to make state TV more efficient and cost effective without hitting the tax payer. But that way is never considered an option in Germany. Better keep the old dinosaurs like GEMA, State TV etc going regardless.
09:16 October 9, 2012 by wood artist
GEMA will kill it, claiming that somebody else owns the rights to "channels" and "television." At some point, they'll claim to have found someone who owns the rights to the internet, although they won't disclose who that is, nor how they came to have the claim. When questioned, GEMA will simply say they'll look into it, but never will, or will never notify anyone of the results of that action.

Been there, still dealing with it.

wa
Today's headlines
Schumacher Jr lives up to his name
Schumacher Jr is too young to drink any of that champagne. Photo: DPA

Schumacher Jr lives up to his name

Mick Schumacher Jr did his famous father proud on his Formula Four debut on Saturday by claiming a trophy as the best rookie and finishing ninth, despite starting 19th. READ  

Deutsche Bank to sell Postbank
Deutsche Bank acquired Postbank in 2008. Photo: DPA

Deutsche Bank to sell Postbank

Germany's biggest lender Deutsche Bank announced late Friday it was seeking to sell its Postbank subsidiary as part of a revamp to improve profitability. READ  

Far left activists attack immigration office
Photo: DPA

Far left activists attack immigration office

Far-left extremists attacked an immigration office in Leipzig early on Friday morning. It was the second targeted attack on an official building in the city in recent months. READ  

Steinmeier: Armenia wasn't genocide
Foreign Minister Frank-Walter Steinmeier. Photo:DPA

Steinmeier: Armenia wasn't genocide

Foreign Minister Frank-Walter Steinmeier insisted on Friday that calling Armenian massacres genocide risks belittling the Holocaust, after President Joachim Gauck broke a taboo by using the word on Thursday. READ  

Schumacher Jr launches Formula race career
Mick Schumacher on test day earlier in April. Photo: DPA

Schumacher Jr launches Formula race career

Michael Schumacher's 16-year-old son starts his Formula Four career this weekend, under the pressure of living up to the famous family name of the seven-time Formula One world champion. READ  

Property of the week
In Pictures: The Local's Property of the Week
Photo: Mr Lodge

In Pictures: The Local's Property of the Week

A highly sought-after location, great connection to public transport, and a very stylish interior – Does that sound good to you? Then you’ll love this week’s property! READ  

Germany's most polluted cities
The sun rises behind a coal-burning power station in Lower Saxony. Photo: DPA

Germany's most polluted cities

The Federal Environment Ministry has named the most polluted places around the country, with Stuttgart claiming the undesirable title of Germany's most polluted city. READ  

Göring's daughter fails in bid to win father's assets
Edda Göring photographed in 1942. Photo: Wikimedia Commons

Göring's daughter fails in bid to win father's assets

The Bavarian government rejected on Thursday an attempt by Hermann Göring's daughter to win back her father's assets, which the government seized in 1948. READ  

Tugce accused admits to delivering fatal blow
Tugce Albayrak's death shocked Germany. Photo:DPA

Tugce accused admits to delivering fatal blow

When 22-year-old Tugce Albayrak was fatally beaten in a MacDonald's car park in November 2014, Germany was left in a state of shock. On the first day of her attacker's trial he admits to 'boxing her on the ear.' READ  

Prosecutors want info on spies' help to US
Gerhard Schindler, head of the Bundesnachrichtendienst (BND), Germany's foreign intelligence agency. Photo: DPA

Prosecutors want info on spies' help to US

Federal prosecutors have asked for access on files from the Bundestag (German parliament) inquiry into mass surveillance, after news that German spies helped the US eavesdrop on European leaders and businesses. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
German beer day: take the tour
Features
Off to Norway at 18 km/hour
Shutterstock
Sponsored Article
10 things you didn’t know about Zagreb (and why you should go)
Gallery
The smileys Germans love to text
Sponsored Article
What expat parents should ask before choosing a school
National
Expats face Monday deadline to register to vote for UK election
Politics
A Greek learning politics in Germany
Features
The battle of the "Gates of Berlin"
National
Germany's favourite baby names of 2014
National
Germany's 'very poor' lobbying record
National
VIDEO: Mario Draghi suffers anti-ECB confetti attack
Politics
Merkel's 15 years at the top of German politics
Features
Spice up asparagus season with The Local's serving suggestions
Travel
Lowest of the low: how woman exploited Germanwings crash
Sport
Football and the €30,000 firework
Technology
Why scientists oppose killer robots
National
Germanwings co-pilot 'searched suicide info'
Technology
Electrifying 'Ostalgia'
National
Which city is Germany's worst for drivers?
National
'Cannibal cop' gets 8 years
Can the 'nightmare' of a pilot downing a plane be prevented?
National
LIVE: Co-pilot suspected of crashing plane
Pupils mourn lost classmates
National
Freed after 25 years on death row
National
Cologne Cathedral returns from space
Features
Paddy's Day, Berlin style
Is your workload 'out of control'? You're not alone...
National
Why east Germans are happy to get it on on camera
National
What would you do with a 250-year-old pretzel?
Features
Just why is the German flag Schwarz, Rot, Gold?
Business & Money
Getting German workers and bosses thinking positive
National
Uplifting thoughts to get you through the last week of winter
National
Who wants the Olympics more - Hamburg or Berlin?
National
Last-minute drama of Germany's Eurovision 2015 entry
National
German photographer takes world's top prize
Features
Meet the woman getting Germans to drink more – and better – beer
Gallery
Get inspired for International Women's Day with German heroes
Green party proposes first-ever cannabis legalization plan
Gallery
In pictures: Germany's seven most livable cities
National
Singapore canes Germans for train graffiti
Politics
Surprise! Germans love feeling like they run the EU
Politics
Anger over plan to show women what men earn
Travel
Munich tram fans bicker over new bell
Features
Kafka: puzzling translators 100 years on
Business & Money
France or Germany: Which country really is the best country to work in?
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

7,191
jobs available
Toytown Germany
Germany's English-speaking crowd