• Germany's news in English
 
app_header_v3

Divorce lawyer launches chainsaw massacre ad

The Local · 9 Jul 2012, 15:53

Published: 09 Jul 2012 15:53 GMT+02:00

The 37-second commercial begins with a serene blue sky, suddenly pierced by the whine of a chainsaw. The camera then pans down to reveal an expensive-looking house, out of which emerges a sexy young woman in an evening dress and high-heels.

Blood drips on the ground near her high-heeled shoes. As she wipes her brow, she leaves a large smear of blood on her face, before dumping the blood-smeared chainsaw on the lawn.

The slogan then appears: "This wouldn't have happened with a divorce lawyer."

The advert offers the services of Dresden-based lawyers Hannig, Ahrendt & Partners. "We wanted to show that we're a bit different, a bit unconventional, and not quite so buttoned up," Frank Hannig told the Bild newspaper. "The ad was my idea."

But the 42-year-old admitted that some might consider the ad inappropriate. "We wanted to see if people like it," he said. "We might have a problem with the bar association. I wouldn't have dared do it ten years ago, but everyone can see that it's satire."

Hannig has already come up with the script for the next advert: "The woman walks round the corner and gets arrested by the police, and then the slogan comes: 'We also do criminal law!' "

Story continues below…

The Local/bk

The Local (news@thelocal.de)

Your comments about this article

16:39 July 9, 2012 by William Thirteen
This just plays on male fears of castration and so has become controversial. It probably wouldn't be garnered much notice if it was the husband emerging from the house, chainsaw in hand. Media depictions of violence against women are much more acceptable.
23:07 July 9, 2012 by tosca1
This is quite clever and quite hilarious.
06:46 July 10, 2012 by Landmine
"We wanted to see if people like it,".... Is that guy a moron? Who ever would think "oh, what a cool commercial".

On another note, funny how the girls toes don't fit her shoes....
07:41 July 10, 2012 by puisoh
Hey Landmine, you are obviously male, there is no comfortable-fitting high heels, Cinderella is a fairytale, remember??
07:49 July 10, 2012 by insight101
absolutely disgusting. it's satire of something that shouldn't be satire.

@Landmine I don't normally like to resort to name calling, but yes the guy is a moron. but hey, at least he's a german with a sense of humor even if it is a perverted one...
09:18 July 10, 2012 by freechoice
done bad taste. isn't there a media authority responsible for fining the ad company for producing such a poor quality ad?? imagine how this would appear in front of children waiting to watch some wholesome family movie??
10:46 July 10, 2012 by TheWonderer
Where is the problem?

It may not be everybody's taste - but which advert is?

Had this been done in England, I bet you would celebrate it as British (dark) humour at it's best...

And I do not think it will be shown to kids anyway - done as a cinema advert, it will probably presented PG 16 and above - so what?

TheWonderer
15:05 July 10, 2012 by Herr Rentz
I think it just surprises many that have never thought German people had a sense of humor. Dark humor maybe, but it makes the clients point.

This would probably never make it to air in the States. I am sort of surprised that it was allowed to air in Germany.

I have no opinion on it one way or another. I'm not easily offended.
17:04 July 10, 2012 by zeddriver
Boy! That must have been one tough schnitzel to have had to resort to a chain saw to cut it. Ruining a schnitzel is surely a reason to call this law office and seek a divorce lawyer.
19:05 July 10, 2012 by Landmine
@puisoh

I suppose u are right...
19:35 July 10, 2012 by MydogMax
Certainly a way to stand out from you competitors, I think Germans have a great funny sense of humor can be very dry at time, but none the less funny.

As a advert goes its done its job, got people talking about it.. well done :-)
21:03 July 10, 2012 by puisoh
C'mon, give this guy some credit for being daring to try, for thinking out of the box, for defying the norms, such qualities are important for today's decaying society. I think it deserves as much publicity as the 'Parking for males' story.

Well done Frank, if I ever need a divorce lawyer, you'll be the one!
08:01 July 11, 2012 by TheWonderer
As said in the article, it is a CINEMA-advert.

It is NOT on air, it will NOT be shown to kids - where, if not in a cinema, do you have she chance to separate the audience by age-groups?

So they have well done.

TheWonderer
14:28 July 11, 2012 by Lisa Rusbridge
It's a silly ad. When you use a chain saw the rotating chain the runs the blade back and forth at such a high rate of speed and makes whatever you are cutting spin out and spray in all directions. Chainsaws are messy. There's no way she would have committed murder or dismembered an already dead body without being sprayed in human flesh, bone and blood. That's why you absolutely need to where protective eye wear when using a chainsaw.

I like her shoes though.
20:30 July 11, 2012 by Avidror
Even putting my life in danger, I'd like to marry her!
Today's headlines
Germany-denying beauty king fights cops with guns, teeth
Left: Adrian Ursache in his glam days as the 1998 Mr. Germany. Right: Police trying to evict him from his own 'country'. Photos: DPA.

Former Mr. Germany winner and founder of a group that denies the existence of Germany refused to be evicted, provoking a shootout - and bite-out - with police.

Politicians renew call to bring Snowden to Germany
Photo: GUARDIAN / GLENN GREENWALD / LAURA POITRAS.

Green and Die Linke (Left Party) politicians are asking that NSA surveillance whistleblower Edward Snowden be allowed into Germany for an ongoing investigation.

Merkel urged to address Turkmenistan rights record
Angela Merkel with Turkmen President Gurbanguly Berdymukhamedov. Photo: DPA

Human Rights Watch on Thursday urged Chancellor Angela Merkel to bring up major rights violations, including a "policy of disappearances", when Germany hosts the president of Turkmenistan next week.

Epic father-daughter comedy picked for Oscars success
A scene from film Toni Erdmann. Photo: DPA

German Films has chosen Toni Erdmann, a beefy comedy about a father's struggle to save his daughter from her isolating career, as its 2017 Oscars choice.

Germany mulls pullout from Turkish airbase: report
A German Tornado jet at the Incirlik base in Turkey. Photo: Bundeswehr/DPA.

Germany's military is preparing to pull out from a Turkish airbase as a row between the two NATO partners escalates, Der Spiegel magazine reported on Thursday.

German man arrested over Bali meth lab
Bali. Photo: DPA

A German man has been arrested on Indonesia's Bali island for allegedly making crystal methamphetamine in a secret lab, officials said Thursday, with authorities seizing bags of powders and bottles used to produce the drug.

Giant 2-metre catfish attacks woman in Bavarian lake
A wels catfish. Photo: DPA

When a young woman went for a swim in an idyllic south Bavarian region, she got more than she bargained for.

Mayor fires refugee project intern for wearing headscarf
File photo: DPA.

A Palestinian who was hired to work as an intern on a refugee project was fired by a town hall this week because she wouldn't take off her headscarf.

President who pioneered Moscow ties dies aged 97
Former Cold War President of West Germany Walter Scheel. Photo: DPA.

Former West German president Walter Scheel, who helped pave the way for his country's rapprochement with the communist East, has died aged 97, his party's spokesman said on Wednesday.

Former East to lag behind West for years to come: study
Poverty in eastern Germany. File photo: DPA

Eastern Germany remains economically anaemic with little prospect of catching up with the rest of the country by 2030, a study published on Wednesday said.

Sponsored Article
Why you should attend an international job fair
Gallery
Germany's 17 Olympic gold medals in pictures
Sponsored Article
Why expats choose international health insurance
Culture
7 American habits that make Germans very, very uncomfortable
Rhineland
Story of a fugitive cow who outwitted police for weeks before capture
Sponsored Article
Why you should attend an international job fair
Culture
Eleven famous Germans with surnames that'll make your sides split
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
Lifestyle
The best ways to get a visa as an American in Germany
14 facts you never knew about the Brandenburg Gate
Society
Ten times Germans proved they really, really love beer
Sponsored Article
Why Jordan is the ‘Different’ East
Lifestyle
What's on in Germany: events for August 2016
Sponsored Article
Five things Americans should know about voting abroad
National
Six things you need to know when moving to Germany
Travel
These 10 little-known German towns are a must see
Sponsored Article
Jordan Pass: your ticket to the experience of a lifetime
International
German scientists prove birds can sleep while flying
Sponsored Article
Jordan: where history meets adventure
Technology
London v. Berlin: Which is better for startups?
Lifestyle
13 mortifying mistakes German learners always make
Sponsored Article
6 reasons expats use TransferWise to send money
Travel
Enter if you dare: Berlin's best abandoned haunts
Sponsored Article
Why you should attend an international job fair
Lifestyle
10 rookie errors all Brits make when they arrive in Germany
Sponsored Article
Five things Americans should know about voting abroad
National
How to get German citizenship (or just stay forever)
Sponsored Article
Jordan: where history meets adventure
Technology
Brexit will turn Berlin into 'Europe’s startup capital'
Sponsored Article
6 reasons expats use TransferWise to send money
Travel
Six soothing day trips to escape the bustle of Berlin
International
'Germany needs to make UK come to its senses'
Features
Six odd things Germans do in the summer
Features
How two gay dads cut through German red tape to start a family
8,546
jobs available
Toytown Germany
Germany's English-speaking crowd