• Germany edition
 
Sugary kids' drink gets misleading ad award
Photo: DPA

Sugary kids' drink gets misleading ad award

Published: 19 Jun 2012 12:14 GMT+02:00
Updated: 19 Jun 2012 12:14 GMT+02:00

Over 34 percent of the 130,000 people who voted in this year's Goldene Windbeutel awards decided that baby food producer Hipp deserved this year's accolade – for marketing a tea containing two and a half lumps of sugar per 200ml at young children.

Foodwatch, who run the bogey prize, called Hipp irresponsible in the announcement on Tuesday. “Telling parents to give such a product to their children does not fit the image they want to project,” said Foodwatch employee Oliver Huizinga.

Netto’s Viva Vital low-fat minced meat - which contains just 30 percent meat – came in second place with 27.5 percent of the votes. The supposedly cholesterol-reducing, unscientifically-proven margarine Becel Pro-Activ, came third with 22.2 percent of the votes.

Radeberger’s Clausthaler Classic, an “alcohol-free” beer which contains 0.45 percent alcohol was fourth, with just over 10 percent of voters finding it the most scandalous.

Hipp, despite rejecting the award, said on Tuesday that they would be pulling their fruity tea range from the shelves and replacing them by the end of the year.

“Only products that are actually suitable for children should be advertised for children,” said Thilo Bode, head of Foodwatch.

Bode added that the law needs to be changed to make misleading labels on food illegal, as “there is a lack of transparency in food production, such as information on where the ingredients come from, additives, treatment of animals and genetic modification,” he said.

Health journal PloS Medicine urged food companies this week to be more responsible about what they are putting in their products.

Childhood obesity has become a fast-growing problem, and the journal cites sugary drinks as one of the main contributing factors. Children in the US more than doubled their calorie intake between 1977 and 2004, with 13 percent of daily calorie intake coming from sweet drinks.

A spokeswoman from the German part of Coca-Cola's “Live Positively” campaign contradicted concern expressed in the journal, saying that soft drinks were fine if they were part of a balanced diet with regular exercise.

DAPD/DPA/The Local/jcw

The Local (news@thelocal.de)

Your comments about this article

23:28 June 19, 2012 by MaKo
'Golden Windbag'? I thought it was a cream puff.
Today's headlines
Bundesbank warns of ECB 'change of course'
Bundesbank chief Jens Weidmann: Photo: DPA

Bundesbank warns of ECB 'change of course'

The head of Germany's powerful Bundesbank sharply criticised what he called a radical new approach by the European Central Bank of easy money, in an interview published Sunday. READ  

MH17 Crash
Families of German MH17 victims to sue
Australian and Dutch investigators examine a piece of debris of Malaysia Airlines Flight MH17 plane. Photo: EPA/DPA/ Igor Kovalenko

Families of German MH17 victims to sue

Relatives of German victims of downed Malaysia Airlines flight MH17 plan to sue Ukraine and its president for criminal negligence for not closing the country's airspace, a lawyer said Sunday. READ  

Sport
Wonder goal puts new boys Paderborn on top
Paderborn players celebrate after defeating Hanover 2-0 to go top of the Bundesliga. Photo: DPA

Wonder goal puts new boys Paderborn on top

Promoted Paderborn went top of the Bundesliga helped by an extraordinary 80-metre goal at Hanover on Saturday as champions Bayern Munich were held to a goalless draw by struggling Hamburg. READ  

Oktoberfest 2014
Oktoberfest opens to toast millions
Celebrities Carolin Reiber and Marianne Sägebrecht raise their glasses at Oktoberfest 2014. Photo: DPA

Oktoberfest opens to toast millions

Germany's world-famous Oktoberfest kicked off Saturday with the traditional tapping of the first barrel of beer, as millions of revellers are set to soak up the frothy atmosphere in the 16-day annual extravaganza. READ  

Germany plan air lifts to help fight Ebola
A Liberian man holds his daughter as they wait for treatment for suspected Ebola symptoms in Monrovia. Photo: DPA

Germany plan air lifts to help fight Ebola

Germany and France will send military transport planes to West Africa to help efforts to contain the Ebola epidemic, Chancellor Angela Merkel and military officials said on Friday. READ  

Germany beefs up asylum rules for Balkans

Germany beefs up asylum rules for Balkans

Germany made it harder Friday for people from Bosnia-Herzegovina, Macedonia and Serbia to apply for asylum after lawmakers classified the three Balkan countries as safe, with respect for basic rights. READ  

German Muslims rally against extremism
Muslims pray in Kreuzberg, Berlin, on Friday outside a mosque which was damaged in an arson attack. Photo: DPA

German Muslims rally against extremism

Muslims across Germany held a day of prayers and rallies on Friday to condemn both Islamic extremism and a backlash against their faith that has seen arson attacks on mosques. READ  

German military flight to Iraq starts with a hiccup
The trainers on the air strip in Hohn, Schleswig-Holstein. Photo: Bundeswehr.

German military flight to Iraq starts with a hiccup

Military trainers flew to northern Iraq from Germany on Friday, ahead of a huge delivery of weapons from the German military, but things didn’t initially go as planned. READ  

Munich gets four Euro 2020 matches
Photo: DPA

Munich gets four Euro 2020 matches

UPDATE: Munich will play host to four Euro 2020 games, European football’s governing body Uefa announced in Geneva on Friday, but London was the real winner. READ  

Driver, 18, ploughs into school pupils
The scene by the bus stop outside the school in Diepholz. Photo: DPA

Driver, 18, ploughs into school pupils

An 18-year-old drove into a group of students outside a school in western Germany on Friday morning, injuring several. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
Culture
Your guide to Munich Oktoberfest's tents
Photo: DPA
Hamburg
Drunk teachers ruin school trip to Hamburg
Marks & Spencer
Sponsored Article
Fashion Ladies of the Local: Win a New Autumn Look
Photo: DPA
Gallery
Oktoberfest 2014: The best and worst in dirndl fashion
Photo: Shutterstock
Gallery
Ten German words you'll never want to hear again
Photo: DPA
Education
German universities tumble in global rankings
Photo: Shutterstock
Business & Money
The three types of firms hiring foreigners
Photo: DPA
Berlin
Frisky couple shock Berlin commuters
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,365
jobs available
Toytown Germany
Germany's English-speaking crowd