• Germany's news in English

Neo-Nazi clothes brand opens 'Brevik' shop

The Local · 6 Mar 2012, 16:18

Published: 06 Mar 2012 16:18 GMT+01:00

German daily Die Welt reported that complaints are flooding in from residents and politicians about the shop in the town Chemnitz, outraged at what appears to be a deliberate act of provocation by a brand commonly associated with the far-right scene.

"This scandalous choice of name has shown a new level of aggression, and violent right-wing tendencies from Thor Steinar," said local politician Hanka Kliese of the centre-left Social Democratic Party.

The chain has defended itself by pointing out that it names all its branches after places in Norway and that they named their newest branch, opened last Thursday, after the village of Brevik, south of Oslo.

Indeed, the company previously had a shop called "Brevik" in Hamburg, though it was closed in 2008.

But critics say this is not enough to explain the choice of a name that is almost identical to that of Norwegian right-wing extremist Anders Behring Breivik, who shot dead dozens of teenagers on the island of Utoya and bombed Oslo city centre last year.

“Having a shop with this name is a catastrophe,” Katja Uhlemann, spokeswoman for Chemnitz council told The Local. “We are in contact with the company that rents out the building and are putting every measure necessary in place to get it shut down but it might prove difficult as it is a private rental company.”

"Legally, we have no power to shut the store down, but we can see from the closing of Thor Steinar shops in other towns that it is possible," she added.

The rental company told local newspaper Die Freie Presse that when they first saw the sign above the door, their “blood ran cold.” They said they had not known the Thor Steinar company's reputation.

Local politicians are particularly concerned about the damaging effect the shop may have on Chemnitz. Neighbouring town Zwickau is already in the media spotlight for having been home to a group of neo-Nazi mass murderers unmasked last year.

A protest is set to take place on Wednesday outside the Brevik shop - which lies in a student-populated area of Chemnitz - and has been planned by the local authorities in the hope that it will drive the company out of the city as soon as possible.

The Local/jcw

The Local (news@thelocal.de)

Your comments about this article

17:17 March 6, 2012 by CaSimone
The lack of empathy, care or consideration for fellow humans is the clear indication of their inferiority. Unless their objective is to turn into robots, then they can claim their path is all good.
18:59 March 6, 2012 by floridaboy
Designer jeans and pastel colored polos is the outfit of choice for today's Neo Nazis?
20:29 March 6, 2012 by Englishted
Does that mean I can wear Fred Perry and Lonsdale harrington jacket without being called a nazi?
23:26 March 6, 2012 by starsh3ro
i hate this neo pricks, but i dont understand the point of the article if the store was already using this name before 2008
23:31 March 6, 2012 by Berlin fuer alles
Pretty tacky s### anyway. Only a numpty would even be seen dead in this clobber. The design matches the morons who don it.
00:51 March 7, 2012 by Illogicbuster
Hmm, they've used the name for YEARS. Only conspiracy theory nut jobs would get worked up over it.
01:05 March 7, 2012 by yourkeau
@Hmm, they've used the name for YEARS.

Nazis also argue that swastika is a Buddhist symbol which was used for centuries, and the Nazi greeting doesn't refer to Hitler, it is just a Roman salutation. So, it is the same sh*t with this name: they tell that this is the name of a village in Norway, but we all know that this is not true. The name of the store was chosen with full premeditation.
01:12 March 7, 2012 by Den Maskin
Comment removed by The Local for breach of our terms.
02:04 March 7, 2012 by Illogicbuster
@yourkeau - What ARE you babbling on about?
02:53 March 7, 2012 by Jeff10
Can I get any good deals on used guns at this new store?
08:37 March 7, 2012 by hereward
So what does it matter if they call THIER store brevik,these stupid marxists are not compelled to shop there,why suddenly are there taboos?you can insult the Christian religion with gay abandon,you can murder children before or after they are born,a few years ago ,a german government minister was advocating sexually stimulating your own children from the time that they were born,and no-one called it paedophilia,we have monsterous abuse of our democratic principles,we have unelected fascists dragooning us all into the eussr slave state,and all you murderous commies can think of is a stores name?It seems that the "liberal" mental illness is prevalent right across europe,how about defending your right to be a human being?
09:10 March 7, 2012 by Yah right

A brother to carlm?????
09:25 March 7, 2012 by euan.dykes
Ok so trying to shut this store down in my mind is only going to drive up sales of the product, because the young people now need to shop there and buy as much items as possible before the store is shut down. Cleaver marketing if you ask me, you could even fabricate the whole local outcry to get some media attention.
09:29 March 7, 2012 by design
Who the heck shops in Chemnitz anyway?
10:05 March 7, 2012 by raandy
Let the public be the judge. If they sell items at a reasonable price and items the public want to purchase then what's the problem A name from 2008? that happens to be one letter removed form the mass murderer from 2012.
10:23 March 7, 2012 by Jeffvm
You'd think that someone opening a shop - any kind - in a shitty ossie town in this economic climate would be cause for celebration.
12:30 March 7, 2012 by pjtaipale
Breivik's a crazy murderer. I can perfectly well understand that a lot of people are offended by this. What I don't quite understand is that the same people are not offended by Che Guevara T-shirts.
13:20 March 7, 2012 by William Thirteen
we ran them out of Berlin - let's hope the folks in Chemnitz can do the same.
17:35 March 7, 2012 by Al uk
@pjtaipale a very good point. Guevara was a lefty though and as most people know the left often condones violence when it suits them.
19:04 March 7, 2012 by Jeff10
@Al uk and @ pjtaipale:

Good points. Che was a murderer and a coward. At the end, when cornered by US-trained Bolivian Special Forces, he slipped away from his fellow guerillas, surrendered to the Special Forces, begged for his life, including giving away the positions of his guerillas. All of his guerillas were killed by the Special Forces. Che was given the same justice he'd meted out to hundreds of others in Cuba.

As I'm sure is known by all of you Che-T-shirt-wearing folks, Che enjoyed taking in and watching executions. Mao was the same. Mao used to disguise himself as a peasant in order to mingle with the other 'spectators' at public executions and public torture sessions.

Considering that Hitler was a socialist (as in National Socialist German Workers' Party) and thus, more of a lefty than a righty, the murderous assaults of the left dwarf anything done by rightwing dictators.

Lenin, Stalin, Mao, Ho Chi Min, Pol Pot, to name a few. Their murders might even approach the total number of people killed in all wars in the history of mankind.
14:10 March 8, 2012 by Michael R
As a teacher working in a Berlin state school, why then must I endure the insult of having to teach a student named Usama. Oh sure, its not Osama but I get the picture. Thats like naming my son Hytler ...innit?
Today's headlines
Oktoberfest 2015
Oktoberfest crowds fall due to border controls
Revellers at this year's Oktoberfest. Photo: DPA

Oktoberfest crowds fall due to border controls

36 minutes ago

Attendance slipped at the world's biggest beer party, the annual Oktoberfest in Germany, as border controls imposed to stem the flow of refugees complicated rail travel, organisers said on Sunday.

VW scandal
Merkel: VW scandal won't ruin Germany's image
German Chancellor Angela Merkel delivers a speech to the Volkswagen works meeting at the Volkswagen parent plant in Wolfsburg. Photo: DPA

Merkel: VW scandal won't ruin Germany's image

2 hours ago

Chancellor Angela Merkel on Sunday said the emissions scandal that has hit car giant Volkswagen was "dramatic" but would not inflict lasting damage to Germany's reputation.

25 years of German Unity
Germany fetes unity with call for tolerance
German President Joachim Gauck makes a speech during the celebrations in Frankfurt of the country's 25th anniversary since the reunification of East and West Germany. Photo: DPA

Germany fetes unity with call for tolerance

23 hours ago

Germany on Saturday celebrated 25 years since its joyful reunification, with its leaders urging the nation to muster the same strength and solidarity to face a record refugee influx.

VW scandal
VW offers webpage to check on pollution scam
The VW brand has been tarnished by the scandal. Photo: DPA

VW offers webpage to check on pollution scam

1 day ago

Scandal-hit Volkswagen on Friday opened a webpage for customers to check if their diesel vehicle is fitted with a device aimed at cheating pollution tests.

Daimler trials self-driving truck in Germany
The self-driving truck in action on Friday. Photo: DPA

Daimler trials self-driving truck in Germany

1 day ago

German automaker Daimler said it trialled a self-driving truck under real traffic conditions for the first time on Friday, on a motorway in southern Germany.

Suspense mounts over Nazi gold train in Poland
The Ksiaz castle under which the "Nazi gold train" is supposedly hidden underground in Walbrzych, Poland. Photo: Janek Skarzynski/AFP

Suspense mounts over Nazi gold train in Poland

1 day ago

The mystery surrounding a fabled Nazi gold train allegedly buried in southwestern Poland intensified Friday after a week of tests by an army unit including a bomb squad appeared to have produced no clues.

Pegida founder faces hate speech charges

Pegida founder faces hate speech charges

2 days ago

Lutz Bachmann, founder of Pegida ("Patriotic Europeans against the Islamization of the West") has been charged by state prosecutors in Dresden with incitement to racial hatred.

Gay top marksman 'must name female Queen'
A marksman checks his sights at the Historic German Shooting Federation. Photo: DPA

Gay top marksman 'must name female Queen'

2 days ago

A gay man is being blocked from collecting his title as King of the Marksmen in Düsseldorf because he plans on collecting the prize with his husband.

Dortmund fans 'cross the line' in Thessaloniki
Police clash with fans during the UEFA Europe League group C match on October 1st. Photo: DPA

Dortmund fans 'cross the line' in Thessaloniki

2 days ago

Borussia Dortmund (BVB) will face hefty fines from UEFA after fans lit flares and caused havoc during Thursday night's Europa League face-off with Greek club PAOK Salonika.

25 years of German Unity
What if Germany had never been reunited?
Monument to German unity. Photo: DPA

What if Germany had never been reunited?

2 days ago

German reunification has been an expensive 25-year project that hasn't always gone according to plan. Jörg Luyken asks if things would have been better if the two states never united.

UK Ambassador wants more young Brits in Germany
How Snoop Dogg dissed Munich hip hop scene
More wind power generated so far in 2015 than all of 2014
Rent a nuclear bunker near Berlin for just €3,000 a month
German universities leap up world elite rankings
Business & Money
What to do if you own a cheating Volkswagen
Homeland star's fave Berlin spot is Berghain
Why Dresden Buddhists won't be using the swastika symbol
Mystery of 'murdered' student found alive after 31 years
What wearable technology might look like in the future
Why vegetarian food is more German than a Bratwurst
The very best of traditional German vegetarian food
The secret to more travel for less
The first glimpse of Neptune - from an observatory in Berlin
How VW was rebuilt from nothing... by an English army officer
Our favourite songs about Germany by foreigners
Expats' loves and hates about Germany
Court thinks Sphynx cats are too weird to be allowed to breed
Business & Money
What do cars mean to the Germans?
Business & Money
Court orders Lindt chocolate and Haribo gummy bears to make peace
Coming back to Berlin after years as a hostage in Somalia
Woman 'was complicit in 200,000 deaths at Auschwitz'
New record for fastest-ever five goals from a substitute