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Giving sausage a face
Photo: DPA

Giving sausage a face

Published: 26 Feb 2012 14:34 GMT+01:00
Updated: 26 Feb 2012 14:34 GMT+01:00

A Berlin initiative is on a mission to revolutionise meat consumption. At Meine Kleine Farm, consumers can see a picture of the pig they're eating on the packaging. They can even choose which pig will be slaughtered to make their sausages.

“Pig 3” has become an online star. The sow was the winner of the latest Meine Kleine Farm Facebook competition. The prize? Slaughter.

Pig 3 met its fate on Friday in Brandenburg at farmer Bernd Schulz’s pig farm - its memory will live on in the form of pork products. The pig’s face will appear on the packaging of 250 glasses of Leberwurst, 50 cotechino or Schlackwurst (a type of boiled Italian sausage) and 25 Mettringe sausages, already promised to buyers over the meinekleinefarm.org online shop.

Meine Kleine Farm is the brainchild of Berlin student Denni Buchmann, who is on a mission to change the way consumers think about meat. He thinks people should eat less meat and show more respect to the animals.

Buchmann regularly selects and buys pigs from Schulz’s farm, photographs them and posts the photos online. Users can then vote on which pig looks most tasty. The winner is slaughtered and its photo appears on the products.

Germans get through an astonishing amount of pork, and consumption is rising. 60 million pigs were slaughtered in Germany last year and 5.6 million tons of pork products were manufactured, 100,000 tons more than in 2010.

Buchmann doesn’t want to make consumers feel bad about eating meat, but raise awareness about the lives of the animals. The pigs have a happy life on Schulz’s farm, running around in the open air, rooting around in mud and playing with the other pigs, Buchmann told the Tagesspiegel newspaper on Sunday.

Schulz, who owns around 300 pigs, gives his animals organic feed and raises them according to the principle of "animal welfare in harmony with nature," the motto printed on a sign hanging in Schulz's farmyard.

The concept is proving popular among consumers, who increasingly want to know where their meat has come from. Meine Kleine Farm now has over 800 fans on Facebook and business is picking up – products from "pig 4" and "pig 5", due to be slaughtered next month, have already sold out.

The Local/jlb

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Your comments about this article

15:09 February 26, 2012 by catjones
A product of the nanny state.....let me help you with your decisions.

Nothing new. I won't buy carrots without seeing a pic before ripping them from the ground, wouldn't touch a plastic bag without seeing the oil well and won't read a hysterical article without opening the local.
16:13 February 26, 2012 by derExDeutsche
anything that gives pansy city dwellers a dose of reality is positive. However, this doesn't sound like reality, it sounds like a continuance and exploitation of the same city dweller mentality.
16:54 February 26, 2012 by Raydoggy
This is about the closest thing to evil I can imagine, people actually choosing a living, feeling, sensing being for slaughter, and thinking that is OK and then probably bragging about it to their their meathead friends.

"Kill that one for and send me a video of it's face as it screams in agony and the sad squeals of it's friends and relatives as it is taken away from it's parents or children, for me to have my taste sensation".

Meat eaters are total losers, they are part of the lowest common denominator of the human race. Karma catches up with you, with all the diseases you end up with at such an early age. Enjoy.
18:07 February 26, 2012 by yourkeau
So, is it a kind of vegan propaganda? I would like NOT to know that by eating meat I'm basically killing animals. Unfortunately, becoming vegetarian here is not possible.
18:11 February 26, 2012 by derExDeutsche
@ yourkeau

this is thelocal.de ... bet your sweet a## its propaganda.
19:50 February 26, 2012 by dcgi
Let's not forget that without us meat-eaters these pigs, cows etc. wouldn't exist in the first place :P
21:45 February 26, 2012 by Lisa Rusbridge
Plain and simple it's a marketing gimmick. There's nothing altruistic going on here. Pig 4 and Pig 5 are already sold even though they won't be killed until March. This farm isn't out to make people more aware of animal rights or the health risks from eating meat they just want to sell pork products. I suppose if they wanted to make people truly aware they would show a before and after picture. First the piggy is alive and cute with floppy ears and next the pig is belly up dead on a conveyor belt trundling through the processing plant and being squeezed into lamb sausage casing.

Maybe the lambs also need this kind of PR backing.
22:42 February 26, 2012 by derExDeutsche
@ Lisa Rusbridge

'This farm isn't out to make people more aware of animal rights or the health risks from eating meat they just want to sell pork products.'

Wrong, I assume you do not read German, because in BOLD letters, the picture reads; 'Weniger Fleisch. Mehr Respekt.' translated to mean, 'Less Meat. More Respect.' Now, what company without altruistic motives recommends less consumption of its product? And at the same time insults the already quite stringent regulation on the rest of the German farms industry? and, Yes, as you yourself admit, it is 'PR', and the sheep already have their backing.
02:41 February 27, 2012 by KamiZ
LOL judging by this article, Mr. Schulz's pigs have more dignity and a better life on their farm than most humans have in the third world!
16:51 February 27, 2012 by derExDeutsche
what is really not fair is to Not Even Mention that Dennis Buchmann, is not just any Ol' 'Student'. He is a student at Humboldt Viadria School of Governance at the 'Better Place Lab'.. His mission is as he states;

'einem Projekt (zu) bewerben, mit dem sie ein politisches Anliegen praktisch umsetzen wollen. Ich als Public setze Policy um, die sich um reduzierten Fleischkonsum bemüht'.

a project to practically change Public Policy, to change the choices Germans have, and to reduce the consumption of meat (through Governance).
11:41 February 28, 2012 by Raydoggy
Some of the replies on this thread show no feelings at all about the animals, no wonder Hitler found it so easy to recruit morons, there are so many of them around, even today in these supposedly enlightened time, I think meat eaters were sleeping when the compassion and empathy genes were handed out.
21:00 February 28, 2012 by Den Maskin
Comment removed by The Local for breach of our terms.
06:28 March 2, 2012 by willowsdad
Raydoggy just oozes compassion and empathy.
21:06 March 3, 2012 by FN Cee
Pity ... but a great strategic move by the "Veggie Crowd" ... Aimed at making animal protein against the law ... Hope the clever placement of the cute little piggy story next to the story about flags marking piles of cute little doggy poo is in no way related ... German consumption of pork and other related little piggy issues will simply disappear as/because the next few generations of non-assimilated people will simply outlaw that consumption based on religious considerations. Hard to think of a time in Germany without a wonderful German bratwurst and a great German beer ... If these folks weren't serious, this would be funny.
01:33 March 20, 2012 by derExDeutsche
@ Raydoggy

Wasn't Hitler a Vegetarian?
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