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Puma reveals plans for compostable sports clothes

The Local · 12 Nov 2011, 15:13

Published: 12 Nov 2011 15:13 GMT+01:00

“We are confident that in the near future we will be able to launch the first shoes, T-shirts and bags, that will be either compostable or recyclable,” Puma boss Franz Koch told the Wirtschaftswoche business magazine.

He explained that the company is working with partners on product development based on the principle of eco-effectiveness or so-called “Cradle-to-Cradle” design.

“That follows two cycles, the technical and the biological: I can use old shoes to make new ones or something completely different like car tires,” he said. “For the biological cycle, I can produce shoes and shirts that are compostable. So I can shred them and bury them in the garden. We are working with products that fulfil both of these criteria.”

Koch, who has been at the helm of Puma since last July, also told the magazine that he wants the company to concentrate more on sports products. “We want to focus a bit more on sport and the goal is for sports products to account for 40 percent of profits by 2015 and lifestyle products 60 percent.”

DPA/The Local/smd

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The Local (news@thelocal.de)

Your comments about this article

17:25 November 12, 2011 by Englishted
My son's trainers are more toxic than nuclear waste ,so heaven knows what you can make out of them apart from W.M.D.s.
23:55 November 12, 2011 by The-ex-pat
Yes officer I know I was tackle out, but I went for a jog, my shorts got a bit sweaty and then decomposed
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