• Germany's news in English
 
app_header_v3

Run on Steve Jobs' German designer jumper

The Local · 18 Oct 2011, 12:01

Published: 18 Oct 2011 12:01 GMT+02:00

The trademark black jumper is now nearly sold out, as Jobs fans worldwide are racing to own a slice of Apple history.

In the spring of 2010, company director and self-confessed Apple-enthusiast David von Rosen sent one of their cashmere jumpers to Apple headquarters. “We felt that our design philosophy and Apple’s were on the same wavelength,” he said in an interview with Suddeutsche Zeitung.

“We thought it would be awesome if Steve would wear our jumper, although we knew it probably wouldn’t get past his secretary,” he added.

But much to von Rosen's delight, Jobs then registered with the high-end designer and ordered several more of their pieces alongside the now iconic turtleneck. They were all, of course, black. Not only that, Jobs took to wearing Von Rosen in public appearances.

“We never expected that Jobs would choose one of our pieces for an official appearance,” von Rosen said.

But despite the boom in sales after the death of 56-year-old Jobs, von Rosen is facing closure after legal problems with fashion brand Paul Rosen, as the names are too similar.

As a small label, Von Rosen believes his company has “no chance of survival” against the much larger brand, which is stocked at department store giant Peek & Cloppenburg.

As for a change of name, von Rosen quickly dismissed the idea, saying “neither our customers nor the fashion industry would be on board for that.”

Story continues below…

American designer and creator of Jobs’ other black jumpers, St Croix, has also reported a complete sell-out. Unlike Von Rosen, they are in a better position to produce more.

For now, a very limited number of the jumpers are still available in black, but Jobs-enthusiasts may only have until the end of the year to get their hands on one, as the company faces being shut down.

The Local/jcw

The Local (news@thelocal.de)

Your comments about this article

15:22 October 18, 2011 by catjones
This is the goofiest story. Bill Gates once wore german socks.....future news.
19:32 October 18, 2011 by lordkorner
People are such sheep, and so silly.
00:30 October 19, 2011 by zeddriver
He's going under because the fashion industry won't accept a name change. Rubish. €420 for a plain black jumper. That's why he is going under.
13:21 October 19, 2011 by nolibs
Idiot Lemmings overpay for cheap jumper...more news at 11.
Today's headlines
Man gets life in jail for murder of two young children
Silvio Schulz. Photo: DPA

A former security guard was handed a life sentence Tuesday for murdering two children, one of them a four-year-old Bosnian boy snatched from a crowded migrant registration centre last year.

Munich shooting
German Turks mourn Munich shooting victims
Flowers for the victims. Photo: DPA

Seven of the nine victims were Muslim.

Doctor killed in Berlin hospital shooting: police
Police at the scene in southern Berlin. Photo: DPA

A doctor has died after being shot at a Berlin hospital by an elderly man, Berlin police said on Twitter on Tuesday.

The Local List
Enter if you dare: Berlin's best abandoned haunts

These hidden spots are steeped in shadows of their past and just begging to be explored...

Berlin refugee teen prepares to swim at the Olympics
Photo: DPA

Eighteen-year-old refugee Yusra Mardini has pulled a boat of 20 refugees from the middle of the Aegean to the Greek shore. Now she's preparing to swim at the Olympics.

Opinion
There still hasn’t been an Isis attack on Germany
The attack site in Ansbach. Photo: DPA

The last week has been brutal and shocking, but we need to stay calm and keep the events we have witnessed in perspective, argues Jörg Luyken.

How plainclothes cops caused panic at Munich shooting
Photo: DPA

Plainclothes officers can help in fight against gun attacks. But Munich showed that they can lead to confusion in efforts to track down the real attackers.

Immigration and integration Germany's 'biggest challenge'
Migrants queuing at a reception centre in Bavaria. Photo: DPA

Eighty-three percent of Germans see immigration as Germany's "biggest challenge" - that's twice as many as a year ago, and more than in any of the other countries surveyed.

Ansbach suicide attack
Sleepy Bavarian town left shocked by suicide attack
Ansbach. Photo: DPA

Residents of Ansbach were left reeling Monday after a Syrian suicide bomber blew himself up outside a music festival, shattering the sleepy calm of this picture-postcard southern German city.

Rapturous reception at Wagner fest's opening night
Bayreuther festival 2016, Parsifal. Photo: DPA

Germany's legendary Bayreuth opera festival, dedicated to the works of Richard Wagner, got off to a rapturous start on Monday with a brand new production of the composer's last opera, "Parsifal", enthusiastically received by the first-night audience.

Sponsored Article
Why you should attend an international job fair
DPA
Gallery
IN PICTURES: How Munich responded to shooting spree
Sponsored Article
Avoid hidden fees when sending money overseas
Lifestyle
10 rookie errors all Brits make when they arrive in Germany
National
Bavaria train attack: Were police right to shoot to kill?
Sponsored Article
Why Swiss hospitality graduates are in demand
National
How to get German citizenship (or just stay forever)
Sponsored Article
Five things Americans should know about voting abroad
Technology
Brexit will turn Berlin into 'Europe’s startup capital'
Travel
Six soothing day trips to escape the bustle of Berlin
International
'Germany needs to make UK come to its senses'
Features
Six odd things Germans do in the summer
Sponsored Article
Why expats choose international health insurance
Travel
These 10 little-known German towns are a must see
Features
How two gay dads cut through German red tape to start a family
Sponsored Article
Health insurance for expats in Germany: a quick guide
National
Five things to know about guns in Germany
Sponsored Article
Avoid hidden fees when sending money overseas
Culture
10 things you need to know before attending a German wedding
National
Eight weird habits you'll pick up living in Germany
Lifestyle
Six reasons 'super-cool' Berlin isn't all it's cracked up to be
Sponsored Article
Why Swiss hospitality graduates are in demand
Society
Only one country likes getting naked on the beach more than Germany
Lifestyle
23 ridiculously fascinating things you never knew about Berlin
Sponsored Article
Why you should attend an international job fair
Culture
8 German words that perfectly sum up your 20s
Lifestyle
Can't make it past the door at Berlin's most famous club? Help is at hand
Business & Money
Why Frankfurt could steal London's crown as Europe's finance capital
Features
6 surprising things I learned about Germany while editing The Local
Culture
Five sure-fire ways to impress Germans with your manners
10,756
jobs available
Toytown Germany
Germany's English-speaking crowd