• Germany's news in English

Drinks maker granted trademark for German f-word obscenity

The Local · 14 Sep 2011, 10:43

Published: 14 Sep 2011 10:43 GMT+02:00

The firm sells a drink made with berries and vodka predominately in 0.02 and 0.03 litre shot measures under the name Ficken.

It has also launched a huge range of allied products such as T-shirts, hats, underwear, and stickers and even condoms bearing the logo and the profanity – all clearly designed to titillate a young customer base.

Applications to trademark the name Ficken – which means "fucking" in German – were first rejected by the German Patent Office, on the grounds that it was immoral.

But this was rejected by the patent court, which ruled that Ficken could be registered when used as a name on clothing and for drinks. This cleared the way for the beverage company EFAG, based in Altheim in Baden-Württemberg, to secure rights to its potty-mouthed brand.

Even the company itself admitted there was no question of the use of Ficken being in good taste, but said the moral arguments against using it were too old fashioned to carry any weight.

The court agreed, saying that the fact that the word had sexual connotations and was vulgar language was not enough reason to rule out a trademark on moral grounds.

Story continues below…

The court also said that the frequent use of the word in literature and film had reduced its ability to shock to such a degree that, “today it is barely considered offensive or sexually-provocative.”

The Local/hc

The Local (news@thelocal.de)

Your comments about this article

13:52 September 14, 2011 by twisted
Next will we get a beer called "Piss?" Some on the German market would qualify, I would think. What other "original" names can one thing of?
14:51 September 14, 2011 by jstrunk
I think "f-ucking" is a bad translation. I would translate it as "to f-uck"
14:52 September 14, 2011 by auniquecorn
I tried to make a quote but got this:

Comment rejected due to profanity

So they can say the f word and I can´t?
15:10 September 14, 2011 by Keydeck
Next will we get a beer called "Piss?"...The German translation of that word is Becks.
15:31 September 14, 2011 by jbaker
The vodka named Effen has the same sound and meaning. Miller and Budweiser are the meaning of sewer water in the USA.
17:27 September 14, 2011 by Wise Up!
Comment removed by The Local for breach of our terms.
20:37 September 14, 2011 by MP3Architect
im not far from Altheim, in Biberach. This drink is really famous over here. Guys love to ask the girls, "Möchtest du f*cken?"
21:06 September 14, 2011 by finanzdoktor
@MP3Architect: That's funny. Can just see their faces, trying to decide if he is asking me if I want to drink one, or go back to his apartment?
22:15 September 14, 2011 by puisoh
'Ein mal Ficken bitte.'.. I feel sorry for waitresses to have to take orders day-in-day- out. The question is really, how much lower should one sink in the name of business and what is this society coming to??
04:46 September 15, 2011 by volvoman9
Other than the appeal to juvenile humor whats the purpose? You're right on jbaker. about the staples of Yankee swill. However Keydeck I personally find Becks to be a fine beer for a volume offering.
08:13 September 15, 2011 by Englishted

"to f-uck" or not "to f-uck" that is the question.
23:13 September 15, 2011 by baddaboom
cant wait for the sauage named schisse
18:51 September 16, 2011 by expatriarch
I just wish Germany and Germans would start becoming a bit, heck, a lot more self aware. I am not one to judge or qualify cultural norms or practices; I just can't stand cheesy, lazy, ridiculous knock-off stupidity. I will not make this a long post, and I think that website for the subject product does more than make my case. Just make sure to treat yourself to the whole of the experience; from the sweepstakes image down to the video. It is pathetic!


Ugh, I just cringe for all of Germany. It's like Borat, just quite a bit dumber.
21:20 September 16, 2011 by willowsdad
Whoever gave governments--of all entities--the right to decide whether something is "moral" or not?
13:30 September 17, 2011 by Landmine
I think we bombed the crap out of these Germans so much in WWII, they lost all sense of normalcy....
06:32 September 18, 2011 by Emeth
I wonder how many of the "bright young things" who think it's so fashionable to use the F-words realize that, in both German and English, they referred to the Saxon practice of colonizing an area by killing all the men and raping all the women? "Rape as an Instrument of War" might not look so trendy as a drinks label.
Today's headlines
Naked swimmer hospitalized after angler hooks his penis
File photo: DPA

When a man swimming naked in a Bavarian lake felt a strange pain in his nether regions, he looked up to see a fisherman on the shore. "Don’t pull!" he shouted.

Study finds rival Rhineland beers 'actually taste the same'
Left: Altbier. Right: Kölsch. Or can you even tell? Photos: DPA.

Cologne and Düsseldorf have a long established rivalry, not least over who has the better home brew. So the results of a new study might be more than they can swallow.

Eastern Europe pushes Germany for joint EU army
Angela Merkel (l), Beata Szydlo and Victor Orban. Photo: DPA

Eastern EU countries on Friday pushed for the bloc to create a joint army as they met with Germany for talks on sketching Europe's post-Brexit future.

Merkel’s party mate wants to get rid of all Karl Marx streets
Karl Marx and one of the roadways in Berlin named for him. Photos: Wikimedia Commons, Nicor

Hundreds of streets are named after the founder of communism, but this conservative politician wants to give Marx the boot.

State elections
6 reasons why Berlin is now known as 'the failed city'
Photo: DPA

With state elections around the corner, The Local looks at the poor side of Germany's "poor but sexy" capital city.

Upstarts RB Leipzig plan to go right to top of Bundesliga
RB Leipzig players celebrate scoring against Dynamo Dresden. Photo: DPA

RB Leipzig make their Bundesliga debut on Sunday, but the East German outfit, sponsored by energy drinks manufacturer Red Bull, are already far from popular in Germany's top-flight.

Poland criticizes Germany’s 'self-serving' foreign policy
Witold Waszczykowski. Photo: DPA

The Polish foreign minister has said that Germany all too often follows its own interests at the expense of its partners, as Chancellor Angela Merkel prepares to visit Warsaw.

Vast majority of Germans in favour of burqa ban: poll
Women wearing niqab veils in Saudi Arabia. Photo: DPA.

A survey found that the vast majority of respondents were in favour of Germany passing a ban on the full-body veil sometimes worn by Muslim women.

Czech police detain driver for harassing Merkel's motorcade
Angela Merkel. File photo: DPA

Czech police arrested a man on Thursday for attempting to drive into the motorcade of visiting German Chancellor Angela Merkel in Prague, they said.

Teacher convicted for holding kids back after class
Photo: DPA

A music teacher from North Rhine-Westphalia (NRW) has been found guilty of "holding people against their will" after he made some naughty stay kids back after class.

Sponsored Article
Why you should attend an international job fair
Germany's 17 Olympic gold medals in pictures
Sponsored Article
Why expats choose international health insurance
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Sponsored Article
Why you should attend an international job fair
Eleven famous Germans with surnames that'll make your sides split
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
The best ways to get a visa as an American in Germany
14 facts you never knew about the Brandenburg Gate
Ten times Germans proved they really, really love beer
Sponsored Article
Why Jordan is the ‘Different’ East
What's on in Germany: events for August 2016
Sponsored Article
Five things Americans should know about voting abroad
Six things you need to know when moving to Germany
These 10 little-known German towns are a must see
Sponsored Article
Jordan Pass: your ticket to the experience of a lifetime
German scientists prove birds can sleep while flying
Sponsored Article
Jordan: where history meets adventure
London v. Berlin: Which is better for startups?
13 mortifying mistakes German learners always make
Sponsored Article
6 reasons expats use TransferWise to send money
Enter if you dare: Berlin's best abandoned haunts
Sponsored Article
Why you should attend an international job fair
10 rookie errors all Brits make when they arrive in Germany
Sponsored Article
Five things Americans should know about voting abroad
How to get German citizenship (or just stay forever)
Sponsored Article
Jordan: where history meets adventure
Brexit will turn Berlin into 'Europe’s startup capital'
Sponsored Article
6 reasons expats use TransferWise to send money
Six soothing day trips to escape the bustle of Berlin
'Germany needs to make UK come to its senses'
Six odd things Germans do in the summer
How two gay dads cut through German red tape to start a family
jobs available
Toytown Germany
Germany's English-speaking crowd