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China likely to be Audi's main market soon

AFP · 23 Jul 2010, 11:31

Published: 23 Jul 2010 11:31 GMT+02:00

"In China we are permanently at the limit of capacity," Stadler told the daily Boersenzeitung. "We are constantly increasing (production) capacity."

In the next five years, Audi, which is owned by Volkswagen, will be able to make 300,000 more cars per year in China than it does at present, he said.

Last week, rival BMW said it would revise sharply higher the number of autos shipped to China from Germany because its local output was also unable to keep up with demand.

China, the world's biggest auto market, has a growing appetite for premium autos and could become Audi's biggest market this year, pushing Germany into second place, Stadler said.

Story continues below…

He sought however to temper undue enthusiasm for Audi's prospects there, saying "we cannot pretend there will always be annual growth of 30-40 percent in the future.

"That would run counter to all experience," he added.

Your comments about this article

15:11 July 23, 2010 by freechoice
beware to fall into the same trap as toyota...drop in quality due to demand! fulfillment.
15:39 July 23, 2010 by ReaderX
This should not really be shocking to anyone nor should it even be news.

I mean how do you expect anyone to afford the cars when taxes and the cost of living in Germany is so high.
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