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XXX-ray calendar titillates German radiologists

The Local · 14 Jul 2010, 11:56

Published: 14 Jul 2010 11:56 GMT+02:00

From the splay-legged Miss January to the high-kicking Miss December, the calendar offers a year’s worth of erotic pictures designed to tickle medical specialists accustomed to getting a penetrating view of their patients.

The calendar was conceived by a German ad agency as a promotion to German radiologists for the Japanese electronics maker EIZO, which recently released a new monitor offering high resolution greys that are particularly helpful in illustrating diseased tissue.

The firm hired Düsseldorf-based advertising firm Butter to design a marketing campaign to sell the equipment to German radiologists.

In fact the pictures are not real models, but rather computer-generated images based on “Playboy” model poses.

CLICK HERE FOR THE FULL XXX-RAY PIN-UP CALENDAR.

“Obviously we didn’t want to expose models to dangerous radiation,” Butter art director Nadine Schlichte told German daily Financial Times Deutschland.

With the help of a few issues of “Playboy”, the artists analysed “what poses look erotic if you’re not actually seeing anything,” she said. They then had a computer generate skeletal versions of the poses.

Nevertheless, the creators strove for authenticity, she added.

“Anyone taking a close look at Miss April can see two silicon bags floating in front of her thorax.”

The finished calendar was sent out to 200 selected medical specialists, which sparked a sensation.

“One doctor who missed out was so thrilled by the idea, that he even offered us a kidney,” said Schlichte.

Story continues below…

Amid all the fuss, the actual genesis of the idea has been forgotten, according to Butter’s Reinhard Henke, who said they couldn't remember how they actually came up with the concept.

“In the shower – or staring at the wall,” he said.

The advertising industry has been as delighted as the doctors. The Art Directors Club, the leading industry body, gave the calendar the gold prize at its annual awards. It also won silver at the New York Festival and gold at the One Show – one of the annual awards of industry group the One Club.

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The Local (news@thelocal.de)

Your comments about this article

17:21 July 14, 2010 by michael4096
Just for curiosity, I know that osteopathologists etc can tell, but how do YOU know the sex of that image? Or, does it not matter?
20:54 July 14, 2010 by Frenemy
"Just for curiosity, I know that osteopathologists etc can tell, but how do YOU know the sex of that image? "

Hip-bone diameter for one. There are other differences too (which I am not familiar with) that are often used in criminal/forensic science...
14:53 July 15, 2010 by Canadianhaggis
I prefer skin pics
16:15 July 15, 2010 by snorge
damn, what a nice rib cage....
09:38 July 16, 2010 by andy_jm
But how come there's some skin showing? Never seen my skin show up on x-rays
08:33 July 17, 2010 by Aussiefrank
Hoper she never needs x-raying to determine where the cancers are caused by the exposure to the x-ray radiation !
22:43 July 18, 2010 by cobalisk
The article does state quite clearly that this is not a real person, it is a CGI construct based on selected Playboy poses.

Ergo, this is not a real woman. Hence bone size, radiation levels, skin transparency and other 'attributes' discernable in the X-ray are simply not applicable to the real world.

Neat idea, good execution.
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