Bavarian company resurrects classic Horex motorcycle brand
Published: 16 Jun 2010 11:23 GMT+02:00
The old brand went out of production in 1960 after it was bought by Daimler-Benz, but Compact Bike secured the brand copyright in 2007 and has now set up the Garching-based Horex GmbH just outside Munich.
The company unveiled its new TT-3D prototype on Tuesday evening, complete with a what it called an unprecedented 1200 cc supercharged VR6 engine.
The bike will be sold in Germany, Austria and Switzerland for an estimated €20,000.
Originally Horex was located in Bad Homburg, and began manufacturing motorcycles in 1923, including the legendary models Regina and Imperator. Since being bought and dissolved by Daimler-Benz the name has passed through several owners, but still holds a certain mystique, new CEO Clemens Neese said in a statement.
"Horex is still today a very attractive, charismatic brand," Neese said. "From the very beginning, the company's founder, Fritz Kleemann, focused on intelligent drive concepts and built innovative, premium-quality bikes. This tradition matches our vision of the new Horex motorcycle perfectly – like the final piece of a puzzle. And we are committed to upholding the Horex legacy."