• Germany's news in English
 

EasyJet recalls magazine with Holocaust memorial fashion shoot

Published: 24 Nov 2009 10:14 GMT+01:00

The November edition of “easyJet Traveller,” which features a fashion section with fashion models in provocative poses amid the pillars of the sombre monument to the six million Jews killed by the Nazis, in addition to shots taken at the city's Jewish Museum, has sparked outrage in the British and Israeli press.

According to the paper, easyJet issued a statement apologising to anyone who may have been offended by the magazine spread, explaining that it had been produced by an external advertising agency.

Meanwhile a spokesperson for the Foundation for the Memorial to the Murdered Jews of Europe told the paper that the agency did not register to take the photographs at the site in central Berlin.

Foundation Director Uwe Neumärker also said that only projects “that have a contextual reference to the memorial” are allowed to use the site and commercial activities are strictly forbidden.

The paper said easyJet is now reviewing their relationship with the company that produced the photo shoot.

The Local (news@thelocal.de)

Your comments about this article

11:15 November 24, 2009 by berlinski
Isn't that why they are nicknamed sleazyjet? Honestly, how can they make such a mistake as that? The advertising industry really knows no bounds. What next? A tourism photo shoot in Auschwitz?
11:56 November 24, 2009 by berlinski
Go to youtube and search for "bill hicks marketing advertising". Very funny.
12:50 November 24, 2009 by commentor
well what happened the right to freedom of speech?
12:58 November 24, 2009 by berlinski
commentor

well what happened the right to freedom of speech?

OK, I'll take a leek on your grave in the name of "freedom of speech".
14:22 November 24, 2009 by OMFG
It's so unfreakin'believable to see the ignorance of some people - and I am now NOT referring to the media (those are bad enough), I am referring to some of the posts here...

Deccie: "I read the mag last week and i actually thought the photos were very good. Sometimes I wonder why people get upset....."

Commentor: "well what happened the right to freedom of speech?"

No wonder that a 13-year-old kills a 9-year-old just to see how it feels...

No wonder that young people (or should I say animals) beat and kick elder human beings to death...

Any more of these extremely superficial comments here? They are not even superficial anymore, these comments are way below superficial.
16:44 November 24, 2009 by ovalerio
.. In other NEWS .. Israel has revoked the 'permit' to built a football stadium financed with German funds in Palestina ..

http://australiansforpalestine.com/hass-what-does-israel-have-against-a-palestinian-stadium
17:06 November 24, 2009 by Quintero
¦quot;You were given an opportunity to appear before the inspection subcommittee to state your case. The subcommittee has concluded that the aforementioned work was carried out without proper permission … You are hereby obligated, in accordance with section …. of the 1966 City, Village and Buildings Planning Law, to cease activity upon and use of said land, and to raze the building … and to restore the location to its previous state within 7 days … If you do not act as required, all legal means will be taken against you, including demolition of the structure and any means required to restore the situation to its prior state, at your expense.¦quot;

Wonder if the referred advertising firm would like to do some *SHOOTINGS* in a DEVASTATED FOOTBALL STADIUM.
18:16 November 24, 2009 by berlinski
Barkingmad, neither do I work in the media or have affiliations to easyjet and I am not Jewish either. But common sense says to me not to use such a holocaust memorial for a fashion shoot. Most people in a graveyard died of natural causes and were not mass murdered on such a grand scale as happened by the Nazi's. Very bad decision to use the memorial by the advertising agency. But when are advertising agencies ever known to uphold good taste and morals anyway.
20:13 November 24, 2009 by MichaelZWilliamson
There certainly is free speech. Of course, free speech has consequences

(That's why it's "free speech" and not "consequence-free speech). Choosing a venue that upsets a lot of people is generally not a good idea for a marketing campaign. HINT: Pretty much anything to do with the Nazis or the Holocaust should not be used for marketing. It tends to upset people. (I know, I know, who would ever have guessed?)

I'm pretty sure it would be the wrong venue for a pr0n movie, too. Even if it was a patriotic and tasteful film. (You know, something Uwe Boll would produce.)

/sarcasm
20:16 November 24, 2009 by Ceven
It's absolutely disgusting that anyone would try to excuse the shoot with a "freedom of speech" argument. How insensitive can one be?

Also to say tha the photos were nice and that it's not a big deal? Really now, are you just trying to get a rise out of people?

People who are making such comments here (or anywhere else on the subject for that matter) should go take a walk through Sachsenhausen or Auschwitz. Maybe consider what the memorial is representing.

There is no excuse. It's beyond tasteless and classless to be so nonchalant about something like the Holocaust.

I'm an American athiest with no affiliations to anything. I would no sooner be so disrepectful than I would go off on a kllling spree. I pity your hollowness. Please rethink your ideas and learn a little respect for others.
08:54 November 25, 2009 by moistvelvet
Although the photographs themselves are aesthetically pleasing, the choice of location is absurd.

Was this agency was so stupid that it forgot the golden rules - Don't mess with the Jews, don't ever complain about them, don't ever challenge their policies in the ME and most certainly never do anything that in a normal expression of freedom of speech would appear as a negative comment about the Holocaust! It is not accepted and will never be so.
09:56 November 25, 2009 by MaKo
I think the golden rule being ignored here is actually this one:

Conducting a mindless fashion photo shoot at a memorial to a murdered people is in poor taste.

I can't believe that there were enough people who believed this would be a good idea to actually make it happen.

I also can't believe that this could be seen as a free speech issue - it was printed, wasn't it? Or that some would suggest oversensitivity on the part of the people who suffered extreme losses in the Holocaust. Or maybe I can - there is a car with a huge Böhse Onkelz sticker parked down the street, after all...

>> shakes head, gets back to work...
Today's headlines
Hurricane Niklas
Storm Niklas kills one, shuts down trains
This train in Lower Saxony had to stop after striking a fallen tree. Photo: DPA

Storm Niklas kills one, shuts down trains

Hurricane “Niklas” has reportedly claimed its first victim, near Magdeburg. Also, no regional trains are running in North Rhine-Westphalia as the storm rages across Germany. READ  

Stuttgart worst city for traffic jams
Photo: DPA

Stuttgart worst city for traffic jams

GPS company TomTom released data on Tuesday showing which cities have the worst traffic problems. The conclusion: Stuttgart is Germany's worst city for commuters. READ  

Alps Plane Crash
Lufthansa cancels 60th jubilee celebration

Lufthansa cancels 60th jubilee celebration

Germany's national airline Lufthansa announced on Tuesday that it would cancel celebrations for the 60th anniversary of its founding in 1955. READ  

Alps Plane Crash
Doctors warn against snap crash reaction

Doctors warn against snap crash reaction

The president of Germany's Council of Psychotherapists said on Tuesday that there was no reason why the country should loosen its rules on doctor-patient confidentiality in the wake of the Germanwings crash. READ  

Merkel urges Germans: Give Greece a chance
Chancellor Merkel speaking in Helsinki. Photo: DPA

Merkel urges Germans: Give Greece a chance

On a visit to Helsinki on Monday, Chancellor Angela Merkel showed a patient side to the German government as the Eurozone continues to wait for a new list of economic reforms from Greece. READ  

Unemployment at new post-unification low
Photo: DPA

Unemployment at new post-unification low

German unemployment fell in March to the lowest level since the country reunited in 1990 as growth in Europe's biggest economy continues to pick up, official data showed on Tuesday. READ  

Trabi project aims to electrify 'Ostalgia'
A Trabant being converted into an E-car. Photo: DPA

Trabi project aims to electrify 'Ostalgia'

Its chuntering motor and belching exhaust once heralded the coming of the communist utopia. Now the east German 'Trabi' is leading a new revolution, and this time you won't hear it coming. READ  

Gun maker denies problems with army rifles
A German soldier aims a G36 rifle. Photo: DPA

Gun maker denies problems with army rifles

Update: Weapons manufacturer Heckler & Koch denied on Monday evening that the G36 rifles it supplied to the Bundeswehr (German army) lose their accuracy when they are too hot. READ  

Germany, France, Italy want Euro drones
An American Reaper drone. Photo: DPA

Germany, France, Italy want Euro drones

Germany, France and Italy plan to push forward with plans for a European-made military drone, the German government told MPs on Monday. READ  

Energy prices drive return to inflation
Photo: DPA

Energy prices drive return to inflation

Inflation in Germany crept higher in March, driven by rebounding energy prices, preliminary data showed on Monday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Shutterstock
Sponsored Article
10 things you didn’t know about Zagreb (and why you should go)
Can the 'nightmare' of a pilot downing a plane be prevented?
National
LIVE: Co-pilot suspected of crashing plane
Sponsored Article
What expat parents should ask before choosing a school
Pupils mourn lost classmates
National
Freed after 25 years on death row
National
Cologne Cathedral returns from space
Features
Paddy's Day, Berlin style
Is your workload 'out of control'? You're not alone...
National
Why east Germans are happy to get it on on camera
National
What would you do with a 250-year-old pretzel?
Features
Just why is the German flag Schwarz, Rot, Gold?
Business & Money
Getting German workers and bosses thinking positive
National
Uplifting thoughts to get you through the last week of winter
National
Who wants the Olympics more - Hamburg or Berlin?
National
Last-minute drama of Germany's Eurovision 2015 entry
National
German photographer takes world's top prize
Features
Meet the woman getting Germans to drink more – and better – beer
Gallery
Get inspired for International Women's Day with German heroes
Sponsored Article
Expert US tax preparation for Americans in Germany
Green party proposes first-ever cannabis legalization plan
Gallery
In pictures: Germany's seven most livable cities
National
Singapore canes Germans for train graffiti
Politics
Surprise! Germans love feeling like they run the EU
Politics
Anger over plan to show women what men earn
Travel
Munich tram fans bicker over new bell
Features
Kafka: puzzling translators 100 years on
Business & Money
France or Germany: Which country really is the best country to work in?
Photo: Police
Rhineland
Student driver crashes tank into family garden.
Photo: DPA
Politics
There was a notable absence at the Anti-Semitism Commission
National
How Dresden bombing still divides Germany, 70 years on
Photo: DPA
Gallery
Take a cute break with this gallery of baby animals
International
What's keeping UK expats from voting?
Photo: DPA
National
Terror alert at a new high. Should you be worried?
Gallery
The best regional foods TTIP opponents want to protect
Photo: DPA
Features
All you ever needed to know about Pegida
Photo: Shutterstock
Culture
This cosplayer did not think his plan through
National
Europe in statistics - from Spain to Sweden
Gallery
Top 12 German idioms
Culture
10 top tips for partying in Germany
Photo: DPA
Technology
What does the Chancellor see as the future of the internet?
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

7,039
jobs available
Toytown Germany
Germany's English-speaking crowd